Unlike other solutions, IRI allows for supplier collaboration at every step, from business analysis to the creation of target groups and in-campaign measurement and post campaign tracking. Individual scoping allows suppliers to see what you permission and not what you don’t, providing the scale you need to grow.
IRI’s integrated data sets and holistic view of customer behavior enables retailers to get more value from their first-party data and IRI’s other data sets to achieve a more holistic view of their customers. We use this data to help you understand key customer segments, basket affinity, switching behavior and more.
And the IRI Liquid Data® technology platform, which seamlessly integrates and aligns sales, loyalty, media and other data sets, allows retailers to understand the entire consumer journey, from ad exposure to store visit to purchase.