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We connect brands with shoppers to drive higher returns on your retail media spend.

Effective retail media networks provide potent opportunities for better consumer understanding, more relevant audience targeting and more profitable collaborations between brands and retailers. But it can be challenging to consistently connect the dots between ad exposure and consumer behavior to understand your best shopper targets.

IRI provides the advanced analytics, targeting, measurement and post-campaign analysis capabilities that help brands get higher returns from their retail media investments. It starts with our unparalleled integrated data assets and leading IRI Liquid Data technology platform, which allows brands a single-entry point to all the information they need, as well as a way to activate, measure and optimize their programs.

Leverage new opportunities with your shoppers

Get closer to customers by tapping into our unmatched point-of-sale and loyalty data, combined with our analytics and insights tools, to identify where you can win with shoppers.

Target and reach relevant audiences at scale

We help you identify the customers that matter most and what the impact will be when you reach them. These insights inform your planning and help you drive awareness, consideration and conversion with the right customer segments.

Understand the impact of every dollar spent

IRI's closed-loop measurement helps assess the true incrementality of your retail media campaigns. We help you understand and optimize your investments, reducing waste and improving return on ad spend.

Create exceptional and connected customer experiences

IRI's closed-loop measurement helps assess the true incrementality of your retail media campaigns. We help you understand and optimize your investments, reducing waste and improving return on ad spend.

How We're Different

BETTER COVERAGE

HOLISTIC VIEW

LEADING TECHNOLOGY

Unlike other measurement solutions, IRI has comprehensive retail channel data, so campaign results are more accurate and not skewed due to small data size. Key factors, such as the influence of in-store promotions, are easily controlled with large and highly granular data.

IRI's integrated data sets and holistic view of customer behavior enables brands to get more value from retailers’ first-party data and achieve better results from campaigns.

And the IRI Liquid Data® technology platform, which seamlessly integrates and aligns sales, loyalty, media and other data sets, allows brands to understand the entire consumer journey, from ad exposure to store visit to purchase.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us