Unlike other measurement solutions, IRI has comprehensive retail channel data, so campaign results are more accurate and not skewed due to small data size. Key factors, such as the influence of in-store promotions, are easily controlled with large and highly granular data.
IRI's integrated data sets and holistic view of customer behavior enables brands to get more value from retailers’ first-party data and achieve better results from campaigns.
And the IRI Liquid Data® technology platform, which seamlessly integrates and aligns sales, loyalty, media and other data sets, allows brands to understand the entire consumer journey, from ad exposure to store visit to purchase.