INTEGRATED MEDIA PLANNING

Build an integrated plan to reach your audience where they are.

With purchase, consumer, media and other data sets often sitting in separate databases, marketers are unable to get a holistic view of how a CPG brand, its competitors or the overall category is performing. Without a full view of performance, marketers are unable to access accurate information to help plan the most effective campaigns.

IRI Media Advantage™ provides manufacturers and retailers with access to an intuitive, consolidated view of marketing performance metrics. It highlights the advertising, merchandising and competitive trends influencing offline purchases by layering IRI’s best-in-class POS and causal data with multimedia advertising engagement and expenditure data including TV, print, radio, cinema, outdoor, internet display, online video, mobile web, mobile app and social. 

IRI Social Advantage™ offers real-time tracking of consumer conversations across 40 million websites tied to IRI’s robust point-of-sale data. It informs consumer, brand and competitive strategies by surfacing online behavior, preferences and sentiment towards CPG brands through social listening and tying them back to sales, panel results and additional media KPIs.

Learn more about IRI's other pre-campaign capabilities: Consumer Insights and Targeting and Activation

Results

Shift Strategy with Social Insights

A major specialty tea manufacturer had a 13 percent dollar sales decline while competitor sales were up. With IRI Social Advantage, the client learned it needed to revert back to the original packaging to halt declines and grow sales.
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TV Planning

A large CPG manufacturer wanted to optimize its ads based on how they were performing with brand loyalists and untapped segments.
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Digital Planning

A frozen food manufacturer achieved 10 to 20 percent in identified marketing gains with IRI’s planning process and its propensity-to-purchase solution.
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