CUSTOMER INSIGHTS AND BEHAVIOR ANALYSIS

Use the industry’s largest multichannel cross-retailer shopper data sets for granular insights into consumer behavior.

Each shopper segment is unique, with distinct product preferences and responses to marketing activities. To create campaigns that resonate with shoppers, marketers need access to quick insights that are both highly detailed and precise.

IRI Shopper Loyalty taps into frequent shopper data from 65+ million households to gain the latest insights on consumers and enable more personalized marketing. It offers the speed and precision of point-of-sale data with a detailed view into transaction-level shopper dynamics, demographics and promotion impacts. Its datasets also include key segments including shoppers under age 37, Hispanic households, African-American households, and households that earn over $100K.

Learn more about IRI’s other pre-campaign capabilities: Media Planning and Targeting and Activation

Client Success Stories

Shopper Insights for Campaign Planning

A beverage manufacturer wanted to understand which key summer holiday promotions brought in new buyers and how this impacted post-holiday purchase behavior. IRI Shopper Loyalty revealed that 25 percent of promotion buyers were new to the brand and showed a compelling demographic skew, with many buyers continuing to purchase the brand post-holiday. The manufacturer used the insights to plan future holiday promotions to bring new buyers to the brand.