Continuously monitor and measure media campaign and tactic performance.
The path to purchase continues to evolve, with consumers changing how they plan, shop and consume media. As a result, the advertising ecosystem has become more complex with the rise of multiple digital content platforms, the continued need to advertise on traditional channels and the growth of programmatic advertising. Marketers need media measurement that is fast, accurate and granular for in-flight optimization.
IRI Lift™ is the industry’s most accurate media optimization and measurement solution, fueled by IRI’s industry-leading frequent shopper data set which includes over 500 million de-identified shopper loyalty cards. The solution measures digital, TV, social, CRM, and out of home (OOH) advertising impact on in stores sales.
Learn more about IRI's other post-campaign capabilities, Shopper Marketing Measurement, Multi-Touch Attribution, Matched Market Testing, and Unified Measurement.
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