Continuously monitor and measure media campaign and tactic performance.

The path to purchase continues to evolve, with consumers changing how they plan, shop and consume media. As a result, the advertising ecosystem has become more complex with the rise of multiple digital content platforms, the continued need to advertise on traditional channels and the growth of programmatic advertising. Marketers need media measurement that is fast, accurate and granular for in-flight optimization. 

IRI Lift™ is the industry’s most accurate media optimization and measurement solution, fueled by IRI’s industry-leading frequent shopper data set which includes over 500 million de-identified shopper loyalty cards. The solution measures digital, TV, social, CRM, and out of home (OOH) advertising impact on in stores sales. 

Learn more about IRI's other post-campaign capabilities, Shopper Marketing Measurement, Multi-Touch Attribution, Matched Market Testing, and Unified Measurement.

See How it Works 

IRI Lift™ solves the biggest issues marketers face today regarding campaign measurement and attribution.  



Performance and insights available
soon after campaign ends 

Accurate and best-in-class
 POS, FSP, panel and causal data  

Deep insights
 available at the campaign and consumer levels

Client Success Stories


How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us