Understand which touchpoints in the consumer journey led to purchase.

In a fragmented and continually changing media landscape, advertisers need access to integrated, high-quality data to understand the impact of both digital and TV channels, to accurately measure and attribute campaign performance.

IRI Cross Channel Lift™ enables clients to do multi-touch attribution (MTA) across measured channels, including digital and TV. It combines frequent shopper, panel and store sales data with macroeconomic factors, health and wellness attributes, and more than 20 causal variables such as price, promotion, weather and gas. 

Learn more about IRI's other post-campaign capabilities: National Campaign MeasurementShopper Marketing MeasurementMatched Market Testing and Unified Measurement


Measures across multiple channels,
both digital and TV

Identifies individual and joint impacts
on sales lift

Answers key questions about attribution,
allowing for improved real-time re-directing

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us