MULTI-TOUCH ATTRIBUTION (MTA)

Understand which touchpoints in the consumer journey led to purchase.

In a fragmented and continually changing media landscape, advertisers need access to integrated, high-quality data to understand the impact of both digital and TV channels, to accurately measure and attribute campaign performance.

IRI Cross Channel Lift™ enables clients to do multi-touch attribution (MTA) across measured channels, including digital and TV. It combines frequent shopper, panel and store sales data with macroeconomic factors, health and wellness attributes, and more than 20 causal variables such as price, promotion, weather and gas. 

Learn more about IRI's other post-campaign capabilities: National Campaign Measurement, Shopper Marketing Measurement, Matched Market Testing and Unified Measurement