Gain an average of 2X incremental uplift and 4X improvement on return on advertising spend
An estimated 30-50 percent of ad delivery is impacted by bots and fraud. This means that a big chunk of your advertising is likely not even reaching actual people, resulting in much of your advertising dollars being wasted. 

IRI can confirm more accurately that your ad delivery has reached human audiences based on the sheer scale of verified purchase-based households we have. Our seamless ability to create audiences against the largest known and verified pool of potential purchasers lowers your reliance on lookalike modeling and results in more accurate targeting and measurement. Our controlled access also ensures you know exactly what audiences you are buying.