Media

IRI Consumer Network™

Consumer and shopper insights for every brand, every retailer and every decision

Why IRI Consumer Network?

Quality
70%+ retention rate

Speed
On ILD platform

Consumer-Centric
Pre and post-purchasing

Aligned to POS
Diagnostic insights

Understanding consumers and their purchase behavior is key to growing CPG sales. Consumer panel solutions are regularly used to understand consumers. Unfortunately, many of the solutions available have a singular view and do not integrate all facets of the consumer, including purchase, demographic, geographic, attitudinal, and shopping behaviors. This makes it nearly impossible to develop comprehensive strategies to win the consumer and the sale.

The IRI Consumer Network™ incorporates household panel data from the National Consumer Panel (NCP) and is a continuous household purchasing panel that provides consumer longitudinal information, enabling manufacturers and retailers to create strategies that drive brand and category performance. IRI incorporates the traditional consumer purchase panel with larger consumer and shopper databases such as online access panels, retailer frequent shopper programs, online CRM databases or programs, and custom or proprietary panels that are designed specifically to meet sales and marketing needs. With this panel data, companies gain a 360-degree view of consumers so that they can create more relevant and targeted marketing programs.

EXAMINING PURCHASE BEHAVIORS TARGETING KEY CONSUMER SEGMENTS
IDENTIFYING NEW PRODUCT OPPORTUNITIES
EVALUATING PRODUCT PERFORMANCE
DEVELOPING ADVERTISING PLANS

CLIENT SUCCESS STORIES

Identifying Hispanic Shoppers

A CPG manufacturer used the IRI Consumer Network Panel data to evaluate how its brand was selling among the Hispanic population in the U.S. After learning that its brand skewed high among Spanish-preferred Hispanics, the company tweaked its marketing plan and increased sales $500,000 in six months.

Private Label Launch

A retailer was planning to launch a competitive private label product. It used IRI Consumer Network™ panel data to understand the consumer profile, purchase dynamics and growth drivers for a branded product that would compete with its new private label product. Using the information learned, the retailer developed a focused consumer-centric strategy for its private label launch which increased the retailer’s store sales by $3 million.