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Understanding consumers and their purchase behavior is key to growing CPG sales. Consumer panel solutions are regularly used to understand consumers. Unfortunately, many of the solutions available have a singular view and do not integrate all facets of the consumer, including purchase, demographic, geographic, attitudinal, and shopping behaviors. This makes it nearly impossible to develop comprehensive strategies to win the consumer and the sale.
The IRI Consumer Network™ incorporates household panel data from the National Consumer Panel (NCP) and is a continuous household purchasing panel that provides consumer longitudinal information, enabling manufacturers and retailers to create strategies that drive brand and category performance. IRI incorporates the traditional consumer purchase panel with larger consumer and shopper databases such as online access panels, retailer frequent shopper programs, online CRM databases or programs, and custom or proprietary panels that are designed specifically to meet sales and marketing needs. With this panel data, companies gain a 360-degree view of consumers so that they can create more relevant and targeted marketing programs.
EXAMINING PURCHASE BEHAVIORS TARGETING KEY CONSUMER SEGMENTS
IDENTIFYING NEW PRODUCT OPPORTUNITIES
EVALUATING PRODUCT PERFORMANCE
DEVELOPING ADVERTISING PLANS
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