Measure the Effectiveness of Marketing and Media

IRI Lift Measurement Feasibility

IRI Lift™ helps measure the actual in-store sales impact of your media campaigns on your product and/or brand, allowing you to identify which elements are driving the sales uplift. To explore whether we can measure your campaign using IRI Lift™, please fill out the form below. Based on the information you provide, we will return the minimum impressions and unique reach for us to measure your campaign. To learn more about IRI Lift™ and its advantages, click here for a brief video.

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Tell Us About Yourself

Name

Job Title

Company

Work Email

Phone Number

Would you like to receive our newsletter?

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Tell Us About Your Campaign

What is the objective of your campaign?

Which channels would you like to measure?

What is the featured brand? (i.e., the products advertised in the campaign)

Are you interested in inflight reads?

What is the campaign start date?

Today

What is the length of the campaign? (if unknown, we will return 4, 8, 12 week results)

Additional Information That Can Improve Our Accuracy - Optional

Is the campaign National or Geo-based? If Geo-based, which regions?

What are the estimated digital planned impressions?

What is the estimated digital frequency?

Which publishers/partners are you working with? (e.g., YouTube, ESPN)

What % of digital impressions will be served in-app?

Who is your ad server? (e.g., DoubleClick)

Do you have a preferred digital onboarder? If so, who? (e.g., LiveRamp, Neustar)

What are the estimated GRP/TRPs? (for TV campaigns)

What is the estimated TV frequency? (for TV campaigns)

Any additional questions or comments?