Measure the Effectiveness of Marketing and Media

Audience Sizing

IRI offers several highly relevant audience targeting solutions to meet advertisers and agencies' specific campaign needs. Have an audience in mind? Please take a few minutes to tell us about your campaign and the types of audiences you are interested in, and we will reply promptly with audience sizing and recommendations. To learn more about our audience offering, click here for a brief video.

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Tell Us About Yourself

Name

Job Title

Company

Work Email

Phone Number

Would you like to receive our newsletter?

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Tell Us About Your Campaign

What is the objective of your campaign?

What is the campaign start date?

Today

What is the featured brand? (i.e., the products advertised in the campaign)

How many audiences would you like to create?

Should we make these audiences mutually exclusive?

Any additional questions or comments?

Are you interested in measuring your audiences?

We will reach out with any clarifying questions in the next 24 hours. Audiences are typically available to end-users within 1-2 weeks. We will provide an estimated timeline once we have reviewed your request. Any missing information may cause delays in audience delivery.