Measure the Effectiveness of Marketing and Media

IRI Audience

IRI offers several highly relevant audience targeting solutions to meet advertisers and agencies' specific campaign needs. Have an audience in mind? Fill out the form below for audience sizing and recommendations. To learn more about our audience offering, click here for a brief video.

Fields marked with an * are required

To add more audiences to your campaign, fill in the fields below and click ‘Submit’ again. To request audiences for a different campaign, click here.

Who Would You Like to Reach?

What type of audience would you like to leverage?

What categories, sub-categories, or brands would you like to target? (i.e., the products against which we'll build your purchase-based audience)

For what time period should we build your audience?

Where should we send the audience (i.e., destinations/end-users)?

Please provide a contact (Name & Email) for each destination

Please provide the relevant seat/MDM/ad ID for each destination

Are you interested in measuring your audiences?

We will reach out with any clarifying questions in the next 24 hours. Audiences are typically available to end-users within 1-2 weeks. We will provide an estimated timeline once we have reviewed your request. Any missing information may cause delays in audience delivery.