IRI offers highly scalable, budget-friendly audiences built around the CPG industry’s most robust purchase data. Leverage IRI’s deterministic Verified Audiences to target known purchase behavior and IRI ProScores Audiences to reach households highly likely to buy products now or in the future.

Need audiences for an upcoming social campaign? Fill out the form below and IRI will deliver best-in-class audiences to your social platform in as little as 5 business days. Questions? Review our FAQs for more details.

Click below to view the types of audiences we can build:

Audience Definitions     Verified Lifestyle     ProScores

A minimum social media budget of $1,000 is required.

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Please enter the Advertiser Name or Account ID for the active platforms for your campaign

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Note: These audiences can only be used for the campaign associated with the dates above and media budget provided on the checkout page. Using these audiences beyond the provided campaign time period is prohibited and may result in CCPA infractions.
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IRI will reach out with any clarifying questions in the next 48 hours. Audiences are typically available within the social platform in 5-10 business days.