Integrated data drives new insights for more effective campaigns.

IRI offers the largest repository of integrated data sets, including market, consumer, media, causal and more, to empower marketing precision at scale.

Market Data includes POS, Store Level, Random Weight, On Premise, E-commerce and Trade Area


Consumer Data includes Purchase Panel, Consumer Survey, Shopper Segments, Credit/Debit Transactions and Frequent Shopper


Media Data includes TV, Digital, Social and Mobile


Causal Data includes Feature, Display, Audit, Local Events, Health & Wellness, Gas, Weather, Employment & SNAP, and GDP/Inflation

IRI Partner Ecosystem
We believe that partnering with other best-in-class companies is a key factor in delivering differentiated growth to our clients. Our partners share data and help activate and measure marketing campaigns.
Select Retail Partners


How can we help you supercharge growth and profitabilty?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us