IRI offers the largest repository of integrated data sets, including market, consumer, media, causal and more, to empower marketing precision at scale.
Market Data includes POS, Store Level, Random Weight, On Premise, E-commerce and Trade Area
Consumer Data includes Purchase Panel, Consumer Survey, Shopper Segments, Credit/Debit Transactions and Frequent Shopper
Media Data includes TV, Digital, Social and Mobile
Causal Data includes Feature, Display, Audit, Local Events, Health & Wellness, Gas, Weather, Employment & SNAP, and GDP/Inflation