MAKE YOUR MEDIA SPEND WORTH IT

While it's tempting to focus on maximizing campaigns for short-term sales, marketers must continually measure and use lessons learned to improve overall business performance. Incorporating systems of insights – combining people, process and technology to continuously improve a business outcome by connecting data and insights in a closed-loop – throughout an organization can take both marketing and business performance to new heights.

IRI's purchase-based targeting, sales lift, marketing mix, multi-touch attribution and unified marketing measurement solutions help you do both – improve your campaign ROI now and maximize your overall business results longer-term.

With more precise targeting and always-on marketing measurement and optimization, we help you reach the right audiences, better understand marketing's impact on business revenue, know in which channels to increase spend, identify campaign tactics to prioritize and simulate results due to new business decisions.

We invite you to take a look around and learn how our media solutions give advertisers and their agencies what they need to maximize every media dollar and improve sales results.

Target the Right Ads to the Right Consumers

Advertisers continue to struggle to know if the ads consumers saw led to more sales since the majority of CPG purchases still occur offline and may be made well after the ad is seen.

As marketers deal with inflation and other challenges, it's more important than ever to know the true impact of advertising on product sales. If you can identify who is really in the market for a certain product at a certain time and specifically target messages to them, you reduce wasted ad dollars and can improve your sales lift 3-4x.

IRI Audiences uses the largest repository of multichannel retailer data in the industry, including anonymized data from 500+ million shopper loyalty cards, to help marketers really know who their best targets are and how to best reach them.

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Determine the Right Audiences

Plan your campaigns to reach the right targets and avoid wasting your media dollars. Read More


Optimize Campaigns In-Flight

Understand how you can make your campaigns more effective while they are still running. Read More


Measure Performance

Get strategic insights into how to allocate your portfolio and granular insights into what drove performance. Read More

Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

Forrester Wave 2022

Forrester Research has released its newest " The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022" report and names IRI as a Leader. The report evaluated IRI and nine other providers across 35 criteria to demonstrate the strengths of each provider and assist marketers in their search for the one that best meets their needs.

Adweek: Best of Tech Partner Awards

IRI won Best Data Supplier in the 2022 Adweek Readers' Choice: Best of Tech Partner Awards! We are so pleased to receive this award, which recognizes our industry's top advertising and marketing technology providers.

News, Insights and Events

NEWS

IRI has launched a new Lift measurement solution for Faceook, enabling closed-loop measurement and optimization of social advertising. Read More

EVENTS

IRI’s first virtual Cannes Clubhouse hosted top leaders in CPG, retail and media to discuss the latest best practices for players in the advertising ecosystem. Read More

NEWSLETTER

The IRI Global Media Team shares various ways to improve return on ad spend for campaigns.

How We're Different

THE LARGEST SHOPPER LOYALTY INSIGHTS
Based on more than 500 million loyalty cards
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER MARKETPLACE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry
ACCELERATED DECISION MAKING
Automated performance monitoring and opportunity identification for brands

What Our Clients And Partners Are Saying

 
 


 
 


 
 
 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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