While it's tempting to focus on maximizing campaigns for short-term sales, marketers must continually measure and use lessons learned to improve overall business performance. Incorporating systems of insights – combining people, process and technology to continuously improve a business outcome by connecting data and insights in a closed-loop – throughout an organization can take both marketing and business performance to new heights.
IRI's purchase-based targeting, sales lift, marketing mix, multi-touch attribution and unified marketing measurement solutions help you do both – improve your campaign ROI now and maximize your overall business results longer-term.
With more precise targeting and always-on marketing measurement and optimization, we help you reach the right audiences, better understand marketing's impact on business revenue, know in which channels to increase spend, identify campaign tactics to prioritize and simulate results due to new business decisions.
We invite you to take a look around and learn how our media solutions give advertisers and their agencies what they need to maximize every media dollar and improve sales results.
Advertisers continue to struggle to know if the ads consumers saw led to more sales since the majority of CPG purchases still occur offline and may be made well after the ad is seen.
As marketers deal with inflation and other challenges, it's more important than ever to know the true impact of advertising on product sales. If you can identify who is really in the market for a certain product at a certain time and specifically target messages to them, you reduce wasted ad dollars and can improve your sales lift 3-4x.
IRI Audiences uses the largest repository of multichannel retailer data in the industry, including anonymized data from 500+ million shopper loyalty cards, to help marketers really know who their best targets are and how to best reach them.
Determine the Right Audiences
Plan your campaigns to reach the right targets and avoid wasting your media dollars. Read More
Optimize Campaigns In-Flight
Understand how you can make your campaigns more effective while they are still running. Read More
Get strategic insights into how to allocate your portfolio and granular insights into what drove performance. Read More
Forrester Research has released its newest " The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022" report and names IRI as a Leader. The report evaluated IRI and nine other providers across 35 criteria to demonstrate the strengths of each provider and assist marketers in their search for the one that best meets their needs.
IRI won Best Data Supplier in the 2022 Adweek Readers' Choice: Best of Tech Partner Awards! We are so pleased to receive this award, which recognizes our industry's top advertising and marketing technology providers.
IRI has launched a new Lift measurement solution for Facebook, enabling closed-loop measurement and optimization of social advertising. Read More
IRI’s first virtual Cannes Clubhouse hosted top leaders in CPG, retail and media to discuss the latest best practices for players in the advertising ecosystem. Read More
The IRI Global Media Team shares various ways to improve return on ad spend for campaigns.
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