Consumers are expanding how and where they shop, but you don’t have good visibility into how your products are performing or how your shoppers are behaving everywhere.
Getting topline omnichannel insights from a different source and then trying to align it with your existing solution assets and/or deduplicating data sets to try to get to an omnichannel view on your own is challenging and time-consuming.
IRI helps manufacturers, retailers and agencies more accurately measure market performance and shopper behavior across more CPG channels with its IRI OmniMarket™ and IRI OmniConsumer™ solutions. Combined, they provide the most complete and accurate omnichannel offering in the industry. Since IRI's data assets are natively aligned and calibrated on one platform, you can focus on your next decision instead of data management.
Comprehensive and accurate measurement of in-store and online sales based on the best available data sources in the industry.
Longitudinally tracks consumer purchase behavior across all brick-and-mortar and e-commerce channels via receipt panel.
THE MOST COMPLETE CONSUMER/SHOPPER MEASUREMENT AND ACTIVATION SOLUTION IN THE MARKETPLACE
THE BEST AVAILABLE DATA SOURCES BY CHANNEL
INTEGRATED ON OUR LEADING TECHNOLOGY, IRI LIQUID DATA® AND IRI UNIFY®
OmniMarket provides the most complete view of in-store and online sales based on the best available data sources, and includes:
OmniConsumer offers unparalleled insights into why consumers buy across all critical CPG channels including beauty, pet, convenience, home improvement and on-premise.
With IRI OmniMarket and IRI OmniConsumer, you can spend less time combining data and trying to interpret it, and more time on developing the right strategies and action plans for your business.
How can we help you supercharge growth and profitability?
FACTS ABOUT US
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
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