OmniMarket™ and OmniConsumer™

Consumers are expanding how and where they shop, but you don’t have good visibility into how your products are performing or how your shoppers are behaving everywhere.

Getting topline omnichannel insights from a different source and then trying to align it with your existing solution assets and/or deduplicating data sets to try to get to an omnichannel view on your own is challenging and time-consuming.

IRI helps manufacturers, retailers and agencies more accurately measure market performance and shopper behavior across more CPG channels with its IRI OmniMarket™ View and IRI OmniConsumer™ Receipt Panel solutions. Combined, they provide the most complete and accurate omnichannel offering in the industry. Since IRI's data assets are natively aligned and calibrated on one platform, you can focus on your next decision instead of data management.

OmniMarket View provides the most complete view of in-store and online sales based on the best available data sources, and includes:

• An integrated view of market performance by tracking dollar and unit sales with brand-level granularity across all categories for multi-outlet, dollar, club, specialty, and online retailers.
• Unmatched accuracy: More than 75% of the $1 trillion in measured sales comes from retailer-direct point-of-sale (POS) and ePOS data, which represents the largest and most precise data "truth set" in the industry.

OmniConsumer Receipt Panel offers unparalleled insights into why consumers buy across all critical CPG channels including beauty, pet, convenience, home improvement and on-premise.

• Built on the newly enhanced 1.5-million-member receipt panel.
• Complements IRI's existing consumer and loyalty panels to deliver the broadest and most granular view of consumer behavior.
• Calibrated to market measurement data so that shopper insights align with POS truth.
• Directly connects to media and retail activation.

With IRI OmniMarket View and OmniConsumer Receipt Panel, you can spend less time combining data and trying to interpret it, and more time on developing the right strategies and action plans for your business.