OmniMarket™ and OmniConsumer™

Understand what’s happening and why.

Measure sales and share across all channels and see how shoppers are moving across them.

Consumers are expanding how and where they shop, but you don’t have good visibility into how your products are performing or how your shoppers are behaving everywhere.

Getting topline omnichannel insights from a different source and then trying to align it with your existing solution assets and/or deduplicating data sets to try to get to an omnichannel view on your own is challenging and time-consuming.

IRI helps manufacturers, retailers and agencies more accurately measure market performance and shopper behavior across more CPG channels with its IRI OmniMarket™ and IRI OmniConsumer™ solutions. Combined, they provide the most complete and accurate omnichannel offering in the industry. Since IRI's data assets are natively aligned and calibrated on one platform, you can focus on your next decision instead of data management.

IRI OmniMarket™

Comprehensive and accurate measurement of in-store and online sales based on the best available data sources in the industry.

IRI OmniConsumer™

Longitudinally tracks consumer purchase behavior across all brick-and-mortar and e-commerce channels via receipt panel.

How We're Different

THE MOST COMPLETE CONSUMER/SHOPPER MEASUREMENT AND ACTIVATION SOLUTION IN THE MARKETPLACE
THE BEST AVAILABLE DATA SOURCES BY CHANNEL
INTEGRATED ON OUR LEADING TECHNOLOGY, IRI LIQUID DATA® AND IRI UNIFY®

Access the most comprehensive view of consumer and shopper behavior and the greatest granularity, combined into a single seamless analysis, for a true omnichannel view so that you can more easily answer various business questions.

OmniMarket provides the most complete view of in-store and online sales based on the best available data sources, and includes:

  • An integrated view of market performance by tracking dollar and unit sales with brand-level granularity across all categories for multi-outlet, dollar, club, specialty, and online retailers.
  • Unmatched accuracy: More than 75% of the $1 trillion in measured sales comes from retailer-direct point-of-sale (POS) and ePOS data, which represents the largest and most precise data "truth set" in the industry.

OmniConsumer offers unparalleled insights into why consumers buy across all critical CPG channels including beauty, pet, convenience, home improvement and on-premise.

  • Built on the newly enhanced 1.5-million-member receipt panel.
  • Complements IRI's existing consumer and loyalty panels to deliver the broadest and most granular view of consumer behavior.
  • Calibrated to market measurement data so that shopper insights align with POS truth.
  • Directly connects to media and retail activation.

With IRI OmniMarket and IRI OmniConsumer, you can spend less time combining data and trying to interpret it, and more time on developing the right strategies and action plans for your business.

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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