MARKET PERFORMANCE AND STRATEGY
Get a Full View of the Market with Omnichannel Measurement
Having in-store and online point-of-sale data is vital to being able to analyze sales trends, manage inventory, understand the impact of campaigns and much more. IRI's Omnichannel Market Measurement solutions offer comprehensive information – and a single source of truth – on how much you're selling and where, both from a topline line view down, across all CPG channels, down to specific channels, sectors, markets and segments.