MARKET PERFORMANCE AND STRATEGY

Get a Full View of the Market with Omnichannel Measurement

Having in-store and online point-of-sale data is vital to being able to analyze sales trends, manage inventory, understand the impact of campaigns and much more. IRI's Omnichannel Market Measurement solutions offer comprehensive information – and a single source of truth – on how much you're selling and where, both from a topline line view down, across all CPG channels, down to specific channels, sectors, markets and segments.

Understand broader omnichannel performance.

Measure sales and share across all CPG channels with brand-level granularity across all categories for multi-outlet, dollar, club, specialty, and online retailers.

Track data for all key retail channels as well as specialty sales.

Find out what's happening in key channels such as mass, drug, grocery, convenience, on-premise, military, pet, club and e-commerce.

Track high-growth CPG sectors.

Gain a better understanding of performance in e-commerce, perimeter, perishables, natural/organic and on-premise. Our data covers items sold at thousands of stores, and allows manufacturers and retailers to have data-driven conversations on product selection, placement, pricing and promotions.

How We're Different

A SINGLE SOURCE OF TRUTH
MOST COMPLETE DATA AVAILABLE ANYWHERE
NEAR REAL-TIME ACCURATE MARKET INFORMATION

Our omnichannel measurement solutions offer complete coverage of the omnichannel universe with unmatched scale and granularity, bringing together near real-time information from thousands of data sources online and offline. Accurate and granular data by category, channel, geography, measure and time-period are also integrated into the IRI Liquid Data® technology platform, allowing clients to shift seamlessly from insights to activation with a complete understanding of consumer behavior.

Partner Ecosystem


SPINS

SPINS has integrated its most in-demand health and wellness attributes into the IRI Liquid Data platform to provide a deeper understanding of category-specific trends and macro trends across the market to help CPG manufacturers view the retail landscape through the eyes of the natural and organic shopper.

What Our Clients Say

 
Costco

"IRI has demonstrated its value and expertise to transform our point-of-sale information into actionable business insights for our partners. We are encouraged by the results being achieved from this program, not only within our organization but also within our manufacturer partners."

Results


IRI

Market Measurement

A CPG manufacturer acquired a poor-performing frozen dessert brand with a low market share.

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How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us