MARKET PERFORMANCE AND STRATEGY

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Product Innovation Strategy and Solutions

It’s a fact – 60 to 80 percent of new CPG product launches fail in some way. Those that don’t fail rarely make substantial inroads with revenue until year two. IRI’s innovation solutions give you the direction you need to help make your new product a success, from concept to launch and beyond.
 
We help you identify exactly what you need to know to be successful when developing and launching new products.

 

Our marketplace execution solutions help you to be successful in forecasting sales for the new product, identify critical success factors, optimize launch plan, and enhance media and retail activation planning.

After launch, we monitor sales, share and distribution, comprehend consumer awareness, interest and satisfaction, and determine where the new product is sourcing volume.

 

Once the innovation is in-market, we’ll help you set management expectations and manage production by providing early and accurate sales forecasts. We monitor and analyze sales performance in near real time by leveraging the IRI Liquid Data™ platform.

We maximize the launch plan by identifying additional growth opportunities for innovation by understanding consumer awareness, interest and satisfaction, and determining where the new product is sourcing volume.

 

Get an early read on consumer interest, satisfaction and repurchase intent for your new product by surveying actual buyers. Then, track social spaces to determine consumer sentiment and develop strategies to drive sales. Finally, strengthen retailer relationships by quantifying the impact of the new product on category sales and the competition.

How We’re Different

UNDERSTANDING ACTUAL SHOPPER BEHAVIOR
50+ YEARS OF MARKET STRUCTURE KNOWLEDGE
SHOPPER-DEFINED COMPETITIVE SET ACROSS CATEGORIES
Our approach is targeted toward key consumer and shopper segments, and behavior-based – what people do, not just what they say they do. We assess how shoppers actually look for solutions across a wide range of categories, rather than relying on predetermined competitive-set definitions, and we link Hendry’s market structure with our assets to give clients competitively advantaged innovation insights.

Partner Ecosystem

APT

IRI works with APT to accurately measure the profit impact of innovation.

TOP BOX ASSOCIATES

IRI works with Top Box to offer accurate sales forecasts for new products before launch to help clients improve financial performance.

Results

CONCEPT EVALUATOR

A protein manufacturer was able to identify which of its five new packaging concepts would attract new brand buyers while not hindering sales from current buyers. Read More

 

 


 

PRODUCT INNOVATION

A multibillion-dollar U.S. confectionary manufacturer experienced slow growth in the chocolate category, while a key competitor saw positive sales growth. Read More

What Our Clients Say

“IRI’s Hendry Market Structure has been extremely helpful in identifying insights regarding how consumers segment our categories and in identifying what the true competitive set is for our brands. This allows us to be stronger partners with retailers, provides an understanding of areas where we can potentially expand our business (white space) and provides insight on how key segments interact (i.e., snack bars and performance bars) with categories in which we play. Additionally, market structures have been helpful on the innovation front, allowing us to better size future opportunities.”

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us