Marketing performance to identify areas of growth.

Gain an unparalleled view into the shopper digital journey and resulting purchase behavior online.

• Track and assess a brand’s holistic online and in-store performance, including with in-store cause-and-effect analytics.
• Understand the path to online conversion, missed opportunities and the dynamics of key shopper segments.
• Improve category performance online by understanding exactly where to make changes.

Measure and understand market performance more broadly and deeply than ever before.

• Know how much you are selling in specific channels, sectors, markets and segments.
• Get the data on growing sectors, including e-commerce, perimeter, perishables, natural/organic products and on-premise.
• Improve your 4 P’s by understanding performance across different demographic, ethnic and economic segments, and international markets.

Verify the effectiveness of your in-store programs and measure in-store performance.

• Find out what's actually happening in the store with your displays and promotions, so that you can identify the in-store drivers of growth in your category.
• Increase category sales by optimizing merchandising configurations, the shelf, assortment and more.
• Access our proprietary methodology, and see consistent results.

Find new strategies to accelerate company revenue and profit growth.

• Define and drive business growth with our CPG and retail-focused consultants who leverage our unparalleled proprietary data, industry expertise, predictive analytics and technology.
• Our deep strategy expertise helps you uncover and understand new growth pockets you can leverage.
• Access our unique expertise in demand due diligence for mergers and acquisitions so you have a 360-degree understanding of the opportunity.

Build growth through effective innovation.

• Access quick and accurate results so that you have the information you need to develop and launch successful new products.
• Understand sales, share and distribution, and consumer awareness, interest and satisfaction, as well as where the new product is sourcing volume from.
• Maximize your launch plan by identifying additional growth opportunities for innovation.

Make better-informed near-term decisions and accurately planning for the remainder of the year.

• Identify and reclaim loyal buyers who are at risk due to forced trial of your competitors’ brands. Conversely, keep up to 13% of new buyers through targeted advertising immediately after trial.
• Mitigate market-specific out-of-stock risks and recover 5%+ of lost sales longer-term. Decide where to ship much-needed product inventory and realize incremental revenue for each point of distribution gained.
• Plan effectively and avoid 10-20% short-term margin loss and longer-term sales erosion of 5-15%.