How can you achieve growth in a rapidly changing landscape?
Are you missing key innovation or category opportunities?
Gain an unparalleled view into the shopper digital journey and resulting purchase behavior online.
Measure and understand market performance more broadly and deeply than ever before.
Verify the effectiveness of your in-store programs and measure in-store performance.
Find new strategies to accelerate company revenue and profit growth.
Build growth through effective innovation.
We know the data better than anyone else.
IRI's dynamic analytical tools – powered by the IRI Advantage portfolio – put the power in your hands to understand how sales trends are impacted by your strategies and tactics.
IRI Liquid Data® and our suite of tools use an intuitive “no training” interface that makes data available to a broad set of constituents in your organization. Many data sets are processed in real time, so your team's ability to react faster is significantly enhanced.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us
Copyright 2022 IRI. All Rights Reserved.