IRI RAPID-RESPONSE COVID-19 SOLUTIONS HELP BUSINESSES MAKE REAL-TIME DECISIONS


More Accurate Planning
Quickly understand your consumer’s shopping and media consumption behaviors, sales and out of stocks. New daily and weekly data enables insights-driven, near-term decisions and more accurate planning.

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Advertising During a Pandemic
IRI's Media Center of Excellence has developed a guide that includes an overview of current media bying and consumption trends, overall and category-specific recommendation and how IRI can help advertisers navigate new challenges.

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MEASURING MEDIA PERFORMANCE

IRI's end-to-end solutions ensure that advertisers and their agencies have the insights they need to plan better campaigns, target and activate the right audiences, and measure and optimize results.

Consumers are being bombarded with irrelevant ads. Are yours hitting the mark?


Improve your return on advertising spend by up to 70 percent with the IRI Personalization Suite, which uses the broadest and most granular data assets and real-time analytics to help you deliver more targeting advertising. 

 


Determine the Right Audiences
Plan your campaigns to reach the right targets and avoid wasting your media dollars. Read More


Optimize Campaigns In-Flight
Understand how you can make your campaigns more effective while they are still running. Read More


Measure Performance
Get granular insights into how your campaigns performed - and how to improve next time. Read More

Who We Help

MANUFACTURERS
RETAILERS
AGENCIES
PLATFORMS
TV NETWORKS
PUBLISHERS

How We're Different

SHOPPER LOYALTY AND PURCHASE INSIGHTS
Based on more than 500 million loyalty cards
 
IRI LIQUID DATA®
Cloud-based big data and analytics platform
INTEGRATED DATA AT MASSIVE SCALE
POS, loyalty, social, media and other data sets
GRANULAR OMNICHANNEL AD EXPOSURE TRACKING
Trillions of media exposures across TV, display, video, social and mobile
PARTNER EXPERTISE
Distinct and expanding data sets and innovative analytics capabilities from leading partners in the industry

What Our Clients And Partners Are Saying

 
 


 
 


 
 
 

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

This is for the US ONLY

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