MAKE YOUR MEDIA SPEND WORTH IT

While it's tempting to focus on maximizing campaigns for short-term sales, marketers must continually measure and use lessons learned to improve overall business performance. Incorporating systems of insights – combining people, process and technology to continuously improve a business outcome by connecting data and insights in a closed-loop – throughout an organization can take both marketing and business performance to new heights.

IRI's purchase-based targeting, sales lift, marketing mix, multi-touch attribution and unified marketing measurement solutions help you do both – improve your campaign ROI now and maximize your overall business results longer-term.

With more precise targeting and always-on marketing measurement and optimization, we help you reach the right audiences, better understand marketing's impact on business revenue, know in which channels to increase spend, identify campaign tactics to prioritize and simulate results due to new business decisions.

We invite you to take a look around and learn how our media solutions give advertisers and their agencies what they need to maximize every media dollar and improve sales results.