Marketing performance to identify areas of growth.

Leverage the largest set of integrated data for new insights and actions.

Then pinpoint the right opportunities to deliver growth with speed and focus.

How can you achieve growth in a rapidly changing landscape?

Are you missing key innovation or category opportunities?

From market measurement and point-of-sales (POS) tracking of online and offline purchases, to deep strategy and growth diagnostics, understanding what’s happening in-store through audits and new product forecasting, our market performance and strategy solutions will help you outpace, out-innovate and outgrow your competitors.

How We’re Different

DATA, INSIGHTS AND DATA, INSIGHTS AND MARKET EXPERTISE IDENTIFY WHERE TRUE GROWTH LIES.

We know the data better than anyone else.

CURIOSITY IS OUR DNA. WE GO BEYOND THE SURFACE TO IDENTIFY THE "SO WHAT?"

IRI's dynamic analytical tools – powered by the IRI Advantage portfolio – put the power in your hands to understand how sales trends are impacted by your strategies and tactics.

REAL-TIME 24/7 ACCESS TO INFORMATION SO YOU CAN REACT TO SITUATIONS FASTER.

IRI Liquid Data^® and our suite of tools use an intuitive “no training” interface that makes data available to a broad set of constituents in your organization. Many data sets are processed in real time, so your team's ability to react faster is significantly enhanced.

What Our Clients Say

"They (IRI) helped us ensure that we understood who the consumer was, what was happening in the category, and helped formulate our strategy for growth."

How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us