IRI Price & Trade Advantage™

Manufacturers continue to face commodity and macroeconomic challenges when it comes to their pricing and trade promotion spend, and retailers tend to be reluctant to raise prices.  As a result, manufacturers’ margins decrease.

IRI’s Price and Trade Advantage™ solution delivers key insights to CPG manufacturers on price and trade activity, so that your investments in these areas are far more effective.

By using our approach to set, attain and maintain the right product price, companies can activate key consumer groups and achieve measureable revenue growth. You can also quantify the sales lift of promotion support and use the insights to more effectively allocate future trade spend. Companies that use IRI Price & Trade Advantage typically see a 2 to 3 percent improvement in revenue.