For food service industry suppliers to bars and restaurants, point-of-sale tracking information is scarce. In this on-premise channel, it’s challenging to know distribution gaps as well as optimize assortment as there is little information on where penetration is low. This limited view of the market means that suppliers are forced to make decisions that can result in misallocated resources.
IRI and GuestMetrics have partnered to create IRI On-Premise Advantage™, the CPG industry’s first POS-based, projected tracking service for the on-premise marketplace. This solution helps manufacturers identify brand share, increase distribution and ensure the right product mix to drive their bottom line.
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