Historically, manufacturers and retailers have maintained different databases for each data source, such as point-of-sale reports in one format, TV ad ratings in another format and digital ad tracking in yet another. This separation impedes real-time, actionable decision-making and makes it difficult to get a concise summary of the category-wide performance metrics needed for media and in-store promotional decisions.
IRI’s Media Advantage solution combines our rich point of sale and in-store causal data with Rentrak’s TV ad ratings, comScore’s digital data, and Oracle’s social listening data, giving you a complete view of the category, competition and marketplace. You can access the information through our leading technology platform, IRI Liquid Data™ or via regularly refreshed offline dashboards.
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