IRI Business Value Drivers™

Some studies suggest that 90 percent of trade promotions have negative ROI when you consider cannibalization and execution costs. As you can imagine, this can significantly impact your future trade plans. But, thoroughly and effectively analyzing past performance is the first step in planning for the future.

IRI Business Value Drivers™ is an online analytical solution that helps sales, category and brand managers understand historical sales drivers. It can diagnose the reason/s why your sales are changing by combining advanced analytical and econometric models with IRI market measurement data. You can view results across products, accounts and drivers and go deeper to identify key sources of change. It also seamlessly integrates with other IRI Revenue Growth Management solutions on the IRI Liquid Data™ platform.

Companies that use Business Value Drivers usually see a 2 to 5 percent increase in sales due to better adoption of analytic-driven decision making through the organization.