Pinpoint the right customers via customer targeting

Demographic target groups just don’t cut it anymore. IRI’s targeting solutions will help you understand who will buy and who won’t, so that your advertising has a higher chance of success.

Consumer and Shopper Track Create a target based on previous purchase behavior - what customers actually do, not just the demographic they fit into.

Ensure your investments hit the mark by identifying the households that buy your brand, buy from competitors and find out where they do their shopping.

Consumer and Shopper Track Know what motivates your shoppers, what they watch and listen to, and where they live.

Add context to your targeting by merging high-quality survey data with comprehensive purchase data.

Consumer and Shopper Track Tap into frequent shopper program (FSP) data for enhanced targeting.

Loyalty card member transaction data allows marketers to understand consumer behavior down to the brand or item level.

How We're Different



Our targeting solutions cover 95% of all CPG spending in the U.S. due to our unique mix of panel and frequent shopper data.

Our solutions help you identify specific households’ propensity to buy – down to the UPC level. 

Add our target groups to your CRM platform, connect them to addressable advertising programs and/or activate in store.

Partner Ecosystem


Experian's ConsumerView database is the backbone of our household targeting, with thousands of psychographic, demographic and behavioral data points.

LiveRamp onboards IRI's offline data to help reach consumers online and also supports IRI Audiences by getting IRI data into groups that clients can better activate against.


Oracle’s Data Cloud supports IRI ProScores™, making the information actionable for digital ad targeting.



Shopper Engagement

A household cleaning products manufacturer was able to drive 193% return on advertising spend over 52 weeks for its new product at Walmart.  
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Consumption-Based Targeting

A national premium coffee brand wanted to grow sales through a targeted email campaign but lacked the data to target precisely.
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Audience Targeting

A toothpaste manufacturer wanted to target brand buyers at a specific national retail chain with a digital shopper marketing campaign.
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What Our Clients Are Saying

"We have been extremely impressed with the value that IRI has brought over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities are a true difference-maker for us."

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us