Ensure your investments hit the mark by identifying the households that buy your brand, buy from competitors and find out where they do their shopping.
Add context to your targeting by merging high-quality survey data with comprehensive purchase data.
Loyalty card member transaction data allows marketers to understand consumer behavior down to the brand or item level.
Experian’s ConsumerView database is the backbone of our household targeting, with thousands of psychographic, demographic and behavioral data points.
LiveRamp onboards IRI's offline data to help reach consumers online and also supports IRI Audiences by getting IRI data into groups that clients can better activate against.
Oracle’s Data Cloud supports IRI ProScores™, making the information actionable for digital ad targeting.
A household cleaning products manufacturer was able to drive 193% return on advertising spend over 52 weeks for its new product at Walmart.
Consumtion Based Targeting
A national premium coffee brand wanted to grow sales through a targeted email campaign but lacked the data to target precisely.
"We have been extremely impressed with the value that IRI has brought over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities are a true difference-maker for us."
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us