IRI offers the most buyers (3x more than our nearest competitors) through a combination of our scan (for SKU-based and switching work), receipt (for e-commerce and millennials) and loyalty (for in-depth retailer impact) panels.
Our technology and integration work together to deliver faster insights for our clients, representing the future of research. Our survey alerts highlight changes in purchase behavior that warrant deeper understanding, while in-app trigger surveys allow you to reach the right buyer at the right time (including right after purchase) and integration into our Unify platform (coming soon) offers always-on access to results.