CONSUMER AND SHOPPEr – SURVEY SOLUTIONS

Survey Solutions: At the intersection of what people think, and what they do

That's where the most meaningful insights live. That's where the most successful businesses thrive. We offer a comprehensive survey and segmentation suite grounded in verified purchase information, with the IRI portfolio acting as a force multiplier for our insights.

Comprehensive Survey Suite

Our fully developed survey portfolio and team of experts allow us to offer more templated surveys when you need to move fast and more custom approaches when you need to go deep into an issue.

Strategy + Segmentation

Our strategy pillar answers questions about how your products are used and how you can compete more effectively, via Attitude & Usage (A&U), tracking, equity and other approaches. Our segmentation practice guides your targeting and activation decisions, whether your focus is on the consumer, the shopper or the occasion, with market sizing and targeting powered by verified purchase information.

Innovation

Our innovation solutions allow you to understand the potential for new product success, within the competitive context of what people are already buying today.

Optimization

Our optimization offer (powered by discrete choice, conjoint, TURF and other multivariate methodologies) answers not only “what if” types of questions, but more importantly how high you can grow your sales, using purchase information to validate in-market impact.

Journey

Our journey research methodologies — including new trier, lost buyer, leakage and path-to-purchase approaches — get you closer to the purchase decision than anyone else.

Learn More About IRI's Survey Solutions

How We're Different

THE MOST BUYERS

THE MOST TECHNOLOGY

THE MOST INTEGRATION

IRI offers the most buyers (3x more than our nearest competitors) through a combination of our scan (for SKU-based and switching work), receipt (for e-commerce and millennials) and loyalty (for in-depth retailer impact) panels.

Our technology and integration work together to deliver faster insights for our clients, representing the future of research. Our survey alerts highlight changes in purchase behavior that warrant deeper understanding, while in-app trigger surveys allow you to reach the right buyer at the right time (including right after purchase) and integration into our Unify platform (coming soon) offers always-on access to results.

More Value, Less Friction

Survey points give you increased value for your investment coupled with faster insights. With bonus power up points for pre-purchased bundles, a primary survey team, streamlined project authorization, access to multiple sample sources and complementary omnibus questions, we go beyond the receipt panel to think about your holistic survey needs.

Results

PATH TO PURCHASE SURVEY

A personal care manufacturer used survey insights to convince a retailer to carry its brand in-store instead of only online.

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NEW TRIER SURVEY

A major beverage manufacturer wanted an early read from verified buyers of a new product on the drivers of trial and how consumer attitudes were developing toward the product.

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CUSTOM PACKAGING SURVEY

A leading beverage manufacturer needed insights from purchasers of its new single-serve packaging items to help shape future business decisions.

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LAPSED BUYER SURVEY

A snack manufacturer used survey insights to reverse sales declines and re-engage lapsed buyers.

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How can we help you supercharge growth and profitability?

FACTS ABOUT US

95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.

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