Consumer trends and analytics to help businesses make real-time decisions

Understand all of the consumer dynamics that are driving your brand and category growth.

• Integrated solutions and insights based on the largest integrated consumer data sets can be activated and then measured.
• Leverage the unique consumer insights that come from accessing millions of households’ frequent shopper data.
• Understand consumers’ “in-the-moment” shopping, consumption and usage behaviors.

Uncover incremental high-potential new “white space” opportunities.

• Our time-tested yet transformational approach is based on a combination of shopper behavior, attitude, usage and point-of-sales data.
• We have an industry-leading innovation solutions portfolio.
• Concept testing uses shopper behavior to optimize the odds of new product success.

Profile shoppers based on purchase behavior and attitudes, including toward specific custom client views, to match to a client’s own proprietary consumer databases.

• Segmentation solutions profile shoppers based on attitudes toward major trends, including the economy, technology, health care, aging, and nutritional and eating habits, and leverages mobile technology to capture in-the-moment point of purchase and consumption/usage behavior among key consumer segments.
• Timely segmentations help marketers understand how a particular trend or issue affects their target consumers and shoppers.

Get in front of the right people in the right place at the right time, and reinforce it with our media solutions.

• Identify the stores that matter most to your shoppers.
• Leverage an intuitive and flexible shopper platform.

Define the perfect audience for your products using our proprietary IRI ProScores^®.

• Create a target based on previous purchase behavior – what customers actually do, not just the demographic they fit into.
• Target with context. Know what motivates your shoppers, what they watch and listen to, and where they live.
• Tap into Frequent Shopper Program (FSP) data for enhanced targeting.

Access the most buyers through a combination of our scan, receipt and loyalty panels.

• Get faster insights including via survey alerts that highlight changes in purchase behavior and in-app trigger surveys.
• Templated surveys allow you to move fast and more custom approaches let you go deeper into an issue.
• Understand how your products are used and how you can compete more effectively, via Attitude & Usage (A&U), tracking, equity and other approaches, and get guidance on your targeting and activation decisions.