Deliver growth with the largest integrated consumer data set, and leading-edge technology and visualization.

 Maximize the ROI of big data for insights, targeting, activation, measurement, optimization and growth using IRI’s industry-leading data management and visualization platform, IRI Liquid Data®

Are my investments in technology generating the value I expected?

Is the complexity of an expanding ocean of big data, and the industry move toward more consumer personalization, becoming a bigger challenge to my organization?

Are useful insights trapped in separate systems in my company?

IRI’s data cloud, visualization, applications and private cloud solutions manage all of your data assets for faster insights and action. The IRI Liquid Data platform is the industry’s most advanced, most utilized and most imitated end-to-end consumer planning to activation solution. It comes with hundreds of integrated data sets for use in our public cloud solution and can be further enriched with client data in a tailored private cloud environment. It connects data, uncovers relevant patterns and applies the smartest prescriptive analytics to determine the specific action steps you should take for growth.

Access dozens of otherwise disparate sources, and integrate them for better insights and better results.

  • In addition to point-of-sale and panel data, frequent shopper data from more than 350 million loyalty cards is integrated with our other data sets to gain a more complete view of consumers. Proprietary client data, such as CRM, financial and shipment, can be integrated as well.  
  • Through our partner ecosystem, we track media exposure on TV and digital and connect it to consumers’ propensity to purchase. We also have access to millions of social listening sources for improving social campaigns.
  • Weather, gas, econometric, and health and wellness data modules provide a more comprehensive view of sales correlation, enabling growth through better insights and measurement.

This cloud-based solution, powered by IRI Liquid Data™, allows you to maximize the ROI of your data and data science:

  • Bring your own data and data science, and build your own applications in an easy-to-use, safe cloud environment.
  • Get access to exclusive and granular store-level retail data, aligned with the CPG attributes and data science you need.
  • A customizable suite of Studios – focusing on marketing, revenue management and consumer demand – allows you to access relevant IRI solutions and capture even more value from your investments in data science, analytics and first-party data.

This decision-making suite of products enables companies to instantly identify execution gaps and growth opportunities that positively impact top- and bottom-line performance.

  • Opportunity Alerts provide push-based insights that are pre-built for key domain areas and extensible to any measure set.
  • Opportunity Predictors proactively surface quantified, prioritized recommendations that are aligned to strategic guardrails and attentive to execution rules.
  • Both leverage built-in collaboration and workflow mechanisms to democratize analytics across the organization.

Maximize the value of your solutions with easy global access to insights from any desktop or tablet device. 

  • Across browsers and platforms, access disparate data types that are optimized for CPG and other data sources.
  • Better data access across roles and departments provides more proactive business management and growth performance.
  • Connect the right information to the right users when and where they need it.

This hybrid cloud solution provides IRI’s data, tools and visualization integrated with your proprietary data – all behind your firewall.

  • Securely combine sensitive and proprietary information assets with syndicated, third-party and publicly available data assets.
  • A vertically integrated stack of technology, advanced analytics, content and intuitive user interface provides all the capabilities companies need to manage data in a single system.
  • Access all of our cloud applications quickly and within a unified visual experience.

Our integration cloud creates new value for your business with the connectivity of data, models and third-party applications all on one platform.

  • Test and validate new algorithms.
  • Quickly upload and integrate third-party data with IRI data on IRI Liquid Data to create new applications.
  • Easily edit, integrate and transform data sets to support new use cases.

See it in Action


Big Data Technology

See how we connect data, uncover relevant patterns and apply the smartest prescriptive analytics to determine the specific action steps you should take for real-time growth.


IRI Unify Visualization

See how IRI Unify Visualization® can give you a more personalized and customized view of all your data.

How We’re Different


IRI Liquid Data’s proprietary in-memory architecture, patented analytics engine and easy-to-use visualization yield unprecedented speed to insights and customization flexibility.


IRI Liquid Data comes pre-integrated with the industry’s richest data sets across sales, consumer behavior, media, social, environmental, causal and dozens of other data sets. No more information siloes. No more cutting and pasting. No more multiple versions of the truth.


All of our applications are delivered via a single platform that enables you to leverage any of our solutions on demand. You also get the added benefits of a common user experience and integrated analytic workflows.

What Our Clients Are Saying

“If you have not tried the IRI Liquid Data platform, I urge you to take it for a test drive. I have worked in technology for a long time. I have not seen anything scale like this. I have not seen anything like it.”

Stuart Aitken, Kroger Group Vice President and 84.51 CEO

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us

Answer the question below:
Is nine > than one? (true/false)