ANALYTICS AND IN-MARKET EXECUTION
Price and promote your product for success.
Even the slightest tweak to your price and promotion can make a huge impact on your sales and revenues. IRI’s pricing and promotion solutions will tell you ahead of time how you can maximize your chances for success.
Optimize your product pricing to succeed in an ever-changing shopper and omnichannel environment.
Our price recommendation engine uses deep learning algorithms to quickly identify pricing opportunities, while our predictive price modeling and analytics will tell you what to expect if you increase or decrease your price, based upon your own and competitor information across all channels.
Companies spend huge amounts of money on their trade strategies. We can tell you where to focus your efforts and how to make them pay off.
Assess historical event performance to evaluate a wide variety of metrics, including retailer and manufacturer ROI, and identify key success factors that can be replicated across products and accounts.
Predictive analysis can help you plan trade events in order to maximize product, account and consumer sensitivities and achieve trade goals.
Create trade plans that achieve both retailer and manufacturer goals using centralized planning solutions that can be leveraged across the organization.
How We’re Different
THE RIGHT INSIGHTS, FAST
MORE PRECISE PRICING
THE RIGHT-SIZE ANSWER FOR ANY SIZE PROBLEMS
IRI Liquid Modeling is a state-of-the-art modeling engine that delivers fast, scalable and customizable analytics. We bring together tightly integrated data, analytics, technology, people and process to help clients navigate a complex pricing and promotion environment, while scaling our solutions to meet specific client needs.
Sun Products, a $2 billion manufacturer of branded and private label laundry and household care products, asked IRI to help reengineer its $500 million annual trade program to enable the organization to balance share growth and profitability.
Informing Pricing Decisions
A dairy manufacturer needed a fresh and novel approach to informing its strategic pricing decisions quickly.
Loyalty Card Data Improves Promotions
A manufacturer wanted to understand better the impact of in-store merchandising on a particular brand to create improved marketing and targeting strategies.
Retail Promo Planning
A large convenience retailer wanted to develop a holistic understanding of promotions that traditional data and modeling methods could not provide.
Price and Promotion
A manufacturer of laundry and household care products wanted to re-engineer its annual trade program to optimize spend at the local product level.
What Our Clients Are Saying
“IRI’s trade planner solution allowed us to leverage our work with pricing models and historical execution to evaluate our financial performance of trade spend and future planning across multiple product lines and retailers. By working with us to identify the performance of our promo activities, (IRI helped us) to better understand the difference between a truly successful trade campaign and what it takes as the ‘cost of doing business.’ The team’s work went above and beyond just giving us a solution and, through the project, they became trusted members of our team.”
Vice President, Large Food Manufacturer
How can we help you supercharge growth and profitability?
FACTS ABOUT US
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us