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Jonna Parker

Focus and Expertise: Strategic Consultation Solution Development Market Performance Consumer Behavior Purchase-Based Targeting About Jonna Parker Jonna has been an innovator in the fresh foods space for nearly two decades driving the evolution of consumer-centric dec...

Bakery Trends

Bakery: The Big Business with Even Bigger Opportunity Did you know that fresh and packaged baked goods account for 8% of sales across the entire store? And, while sales remain solid, the aisles are driven by large households who spend 32% more than the average American?...

fresh-conversations-trends-in-meal-making

Fresh Conversations: Trends in Meal Making Despite a Q2 2020 renaissance in scratch cooking, sales of convenience foods so far this year are not only trending above 2020 figures (since the pandemic shut down some prepared food areas of the store), but sales are also now exce...

IRI to Discuss Trends in Personalization and Fresh Food Departments at FMI Midwinter Executive Confe

IRI to Discuss Trends in Personalization and Fresh Food Departments at FMI Midwinter Executive Conference WHO: Nishat Mehta , President, IRI® Media Center of Excellence Sally Lyons Wyatt , Executive Vice President and Practice Leader, IRI Jonna Parker, Principal, IR...

Dairy, Deli, Bakery Trends

Emerging Trends and Interesting Innovation in Dairy, Deli and Bakery The perimeter of the store continues to drive total store sales, with dairy, deli and bakery making up a sizable portion of that growth. During this webinar, IRI takes a deep dive into the top trends an...

IRI Leaders in Diverse Areas of CPG to Present at Multiple Upcoming Events

IDDBA Webinar Series: Bakery Spotlight WHO: Jonna Parker , Principal, Fresh Center of Excellence, IRI® WHAT: Jonna Parker will share national multi-outlet and regional sales figures as well as the latest in consumer survey and shopping behavior trends for all ...

Deli Meats and Prepared Foods 2019

Category Spotlight: Deli Meats and Prepared Foods No area of the store sets the tone more for the shopping trip than the deli. From sandwiches to prepared meals to grab-and-go deli sliced meats and cheese programs, delis have been going through a revolution designed to f...

Produce in 2021

Fresh Foods Spotlight: Produce in 2021 and Beyond Even as the U.S. has continued to grapple with the various impacts of the ongoing COVID-19 pandemic, food retail saw unprecedented growth in 2020. Fresh produce, too, had a strong showing, particularly certain staples. Bu...

ttif-balancing-affordability-and-premiumization

Top Trends in Fresh: Balancing Affordability and Premiumization Historically, grocery fresh departments have focused on commodity products. But pandemic-driven increases in at-home meal occasions and changing consumer preferences have created a new definition of value and ne...

2022-top-trends-in-fresh

Who and What Matters Most for the Future of Fresh Fresh food has had a phenomenal two-year run, with sales reaching an all-time high as people continue to eat at home and seek stores and meal ideas that meet their needs. After a mixed 2020, fresh saw solid growth with even s...

making-the-most-of-meat-growth-in-2022

By Jonna Parker , Fresh Foods , IRI If the pandemic has shown us anything, it's that meat's position as a star player in the grocery has only grown. 2021 sales of meat in the U.S. totaled $82.2 billion, an increase of 46% from 2016. Even more importantly, customers spe...

Top Trends in Fresh: A Year in Review as We Look to the Future

What a year it has been for fresh foods! As we prepare for the future, it is essential to look back and understand how trends have shifted throughout the COVID-19 pandemic. In reality, perishable departments affect all aisles in the store, but until now, it hasn’t b...

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