Strategic Analytics

What We Do 

IRI Strategic Analytics works with clients in consumer packaged goods and retail to fuel their sustained, profitable growth. We combine our expertise in advanced analytics, marketing, sales and strategy, empowered with big data and technology, to develop practical insights and actionable recommendations.

We leverage IRI’s granular and proprietary data to develop scalable, data-driven and robust analytical solutions for real business problems. Our work spans a diverse group of client companies, from iconic brands to high-growth startups.

Our Practice Areas
  • Revenue Growth Management: Focuses on pricing and trade promotion to develop price architecture and growth strategy aimed at helping clients accelerate profitable growth.
  • Marketing Productivity: Drives effective marketing strategy, enhanced consumer activation and dynamic marketing spend management, thanks to world-class consultants and modelers plus state-of-the-art software.
  • Retail Productivity: Develops retail strategy and drives better in-store execution through sophisticated analytical tools and strategic support for manufacturing-retailer relationships.
  • Growth Consulting: Brings it all together: strategic thinking backed by IRI’s granular and proprietary data, integrated with external data, and advanced analytics; achieves the goal of identifying sustainable and profitable organic and acquisition growth opportunities within specific demand spaces, channels, retailers, shopper cohorts, and geographic regions.


Sample Client Engagements

Revenue Growth Management

  • For a food manufacturer, we identified opportunities to optimize base pricing within portfolio and identified opportunities to fine-tune promotional strategy to extract value for both manufacturer and retailer. •Provided strategic recommendations to revamp current trade architecture and identified tactical opportunities to optimize trade spend for a household product manufacturer.

Marketing Productivity

  • We helped drive growth from priority consumer segments for a large OTC healthcare company using a Consumer Marketing Mix analysis to pinpoint the most impactful
    marketing levers.
  • For a major center-store food brand, we leveraged our Hispanic Marketing Mix platform to develop actionable recommendations for a more effective marketing strategy toward the growing Hispanics segment.

Retail Productivity

  • We helped a deli-cheese client drive sales growth and achieve operational savings through actionable retailer strategies for optimizing product assortment.
  • We enabled a global retailer to grow market share by incorporating shopper segmentation, store clusters, and proprietary data into product assortment strategies and activation.

Strategic Consulting

  • We developed a portfolio strategy for a leading food manufacturer to realign its brands to better target and serve consumers who shop across several channels.
  • For a top private equity firm, we conducted a robust demand due diligence on a potential acquisition target, which defined both category and brand attractiveness, the potential growth opportunities,  highlighting potential risks and opportunities.
To find out if this unique, exciting opportunity is right for you, we invite you to click on the links below.

How can we help you supercharge growth and profitability?


95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.