To grow your business, you need a deep understanding of consumer and shopper behavior for everywhere people shop. But current methods are incomplete – they don't have data for hard-to-cover channels, force you to try to integrate insights from different suppliers and/or you will lack item detail.
The IRI OmniConsumer™ Receipt Panel provides the broad view you need to understand omnichannel purchasing with best-in-class item classification and alignment to market measurement "truth." You can better understand your total share of wallet, channel migration, differences in online and offline performance, and e-commerce incrementality.
And, when combined with IRI's OmniConsumer Scan Panel, you also get below-the-brand insights for more complete decision-making.
Only IRI offers ALL of this:
Breadth AND Granularity
IRI Receipt Panel omnichannel insights combined with IRI Scan Panel UPC-level views.
Superior item classification from the largest data set in the industry and instant calibration to point-of-sale data.
One platform for all consumer insights needs with market measurement and activation built-in.
Direct connection to activation
Insights convert to media audiences and retail activation plans.