Omnichannel Insights Without Compromise.
For better results, you need a more complete view.

To grow your business, you need a deep understanding of consumer and shopper behavior for everywhere people shop. But current methods are incomplete – they don't have data for hard-to-cover channels, force you to try to integrate insights from different suppliers and/or you will lack item detail.

The IRI OmniConsumer™ Receipt Panel provides the broad view you need to understand omnichannel purchasing with best-in-class item classification and alignment to market measurement "truth." You can better understand your total share of wallet, channel migration, differences in online and offline performance, and e-commerce incrementality.

And, when combined with IRI's OmniConsumer Scan Panel, you also get below-the-brand insights for more complete decision-making.

Only IRI offers ALL of this:

Breadth AND Granularity

IRI Receipt Panel omnichannel insights combined with IRI Scan Panel UPC-level views.

Superior and accurate POS data

Data Accuracy

Superior item classification from the largest data set in the industry and instant calibration to point-of-sale data.

One platform for all consumer insights

Seamless Integration

One platform for all consumer insights needs with market measurement and activation built-in.

Insights to activation, at speed

Direct connection to activation

Insights convert to media audiences and retail activation plans.

Sign up below to get access to complimentary data from the IRI OmniConsumer Receipt Panel! Enter your preferred category when completing the form below, and IRI will email you the percentage of buyers and percentage of dollar sales for that category across omnichannel, brick and mortar and e-commerce.

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