COVID-19 has altered how, what and where we eat, with home cooking among the most impacted areas of our lives. Join K2 President Kim Kirchherr and IRI’s own Chris Dubois, head of IRI’s Protein practice, as they discuss how the pandemic has challenged and changed home cooking.
Digital is changing the out-of-home advertising landscape, from first view to in-store activation. Leslie Lee, vice president of marketing for Vistar Media and Shelly Murphy, principal with IRI’s Media Center of Excellence, share measurable strategies for retailers and brands ...
COVID-19 is having a positive impact on the pet market, including both food and products purchased by pet parents. Hannah Polk, a registered dietitian and associate data product manager at SPINS, shares trends that are emerging in the natural channel and areas ripe for innovat...
During this conversation with IRI, Stuart Aitken, chief merchant and marketing officer, The Kroger Company, shares how the company’s mission of keeping associates and customers at the center of decision-making became a blueprint for reopening America.
Even if our mobility isn’t as robust as it was pre-pandemic, location-based data can inform marketing strategies and map our road to recovery. Join Holly Carlson of IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, a location-based data and a...
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
Copyright 2021 IRI. All Rights Reserved.