IRI’s Vice President of Confections, Dan Sadler, and Larry Levin, Executive Vice President, Market and Shopper Intelligence, discuss how confections manufacturers and retailers pivoted to create an omnichannel experience during the pandemic.
New Product Pacesetters is one of IRI's most anticipated annual reports. In this episode, Larry Levin, IRI's EVP of Marketing and Shopper Intelligence and Joan talk about the impact of the pandemic on new product launches and future innovation.
Hulst shares insights on how marketers can build relationships using data-driven advertising, navigate today's economic and pandemic uncertainties, and harness the power of consent-based IDs, connected television, retail media platforms and other opportunities.
Based on recently published research from IRI, Lynne Gillis, principal of IRI’s Survey & Segmentation Practice, shares insights into Gen Z and how they connect with brands.
The cannabis industry is expected to grow to $40 billion by 2025. IRI’s Larry Levin, EVP of Market and Shopper Intelligence, Jessica Lukas, Senior Vice President of BDSA, and Aaron Morris, President and CEO of Wyld, discuss the growth of cannabinoids in mainstream CPG.
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