Women influence more than 85% of consumer goods purchases, and advertising campaigns that accurately portray women and girls can realize as much as two to five times incremental sales lift. These are just some of the staggering metrics that illustrate how aligning advertising ...
PepsiCo’s commitment to operational excellence withstood the rigors of COVID-19 and gave the global food and beverage company an opportunity to test new tools and capabilities. Ram Krishnan, PepsiCo’s global chief commercial officer, shares ways the company is deepening its co...
CPG brands have been gaining new buyers as most of the food dollar has remained in the home during the COVID-19 pandemic. IRI’s Jennifer Pelino, EVP Omni Channel Media and Nishat Mehta, president of IRI Media, explain why advertising and innovating during the current crisis is...
Apply lessons from the Great Recession to win with shoppers in the natural channel. It’s a new era, with new tools, but many of the basics still apply. Join guests Kathryn Peters, executive vice president of strategic initiatives at SPINS, IRI’s partner for tracking the natura...
Sustainably marketed products have proven immune to COVID-19. Join Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach at New York University’s Stern Center for Sustainable Business and Larry Levin, EVP, Market and Shopper Intelligence at IRI, to learn how s...
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
Copyright 2021 IRI. All Rights Reserved.