IRI Growth Insights Podcasts

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology.  Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

Advertising Lessons from Past Crises

Advertising Lessons from Past Crises

April 24, 2020

This is episode 2 in the Advertising Through a Pandemic Series with IRI’s SVP, Omni Channel Media, Jennifer Pelino. Learn about why this is not the time to stop advertising.

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CPG Retail Lessons from Italy

CPG Retail Lessons from Italy

April 22, 2020

Italy is just weeks ahead of the U.S. in its exposure and adjustments to COVID-19. Join IRI Italy’s VP of Analytics and Shopper Behavior Insights Livio Martucci to learn what consuming and shopping behaviors are likely to last and gain a glimpse of the new normal.

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Fresh Perspectives: COVID-19 Impact on Fresh

Fresh Perspectives: COVID-19 Impact on Fresh

April 20, 2020

Because of COVID-19, the approach consumers are taking to fresh foods is changing dramatically, including how they decide what to buy and how they’re making purchases. Join the IRI Fresh Perspectives team of Sally Lyons Wyatt and Jonna Parker to learn more.

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COVID-19’s Impact on CPG and Retail

COVID-19’s Impact on CPG and Retail

April 17, 2020

IRI Growth Insights host Joan Driggs talks with ECRM’s Joe Tarnowski about top COVID-19 trends featured in the recent IRI-FMI webinar: Consumers Face the Reality of COVID-19: Implications for CPG and Retail

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Advertising Through a Pandemic

Advertising Through a Pandemic

April 15, 2020

Households around the world are pantry loading and panic buying so it’s never been more important for brands to send them the right message.

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