Even if our mobility isn’t as robust as it was pre-pandemic, location-based data can inform marketing strategies and map our road to recovery. Join Holly Carlson of IRI’s Media Center of Excellence and Diane Perlman, chief marketing officer of Blis, a location-based data and a...
Learn how the recipes consumers search are a spring board to insights and offer meaningful ways of connecting with shoppers. Guests Holly Carlson of IRI’s Media Center of Excellence and Yuni Sameshima, CEO and co-founder of Chicory
Private brands over the past few months have not been enjoying the attention we’d expect from consumers hit by the current recession. Kurian Thomas, IRI’s chief operating officer of retail, offers insight into market disruptions hindering sales of store brands and how retailer...
Vivek Sankaran, president and CEO of Albertsons Companies, talks about how Albertsons has been effectively managing through the pandemic, as well as the pandemic trends likely to last, using technology to transform CPG retail and why nothing will replace listening to shoppers.
This episode gets REAL from start to finish about everything from unemployment benefits correlating to slower spending; e-comm moving from convenience to necessity in terms of providing for families; to brands needing to work harder and smarter because people aren’t just shopp...
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