IRI Growth Insights Podcasts

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology.  Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

Strategies for Succeeding in the Age of Permissible Marketing

Strategies for Succeeding in the Age of Permissible Marketing

December 03, 2020

Scott Howe, CEO, LiveRamp, talks with Nishat Mehta, chief product officer and president of the IRI Media Center of Excellence, about connecting with shoppers in an online world, new restrictions on how we collect and use data, the power of collaboration and more.

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Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”

Campbell Embraces Its Brands’ Roles as “Fabric of the Nation”

November 10, 2020

Mark Clouse, president and CEO of Campbell Soup Company, talks with IRI CEO Andrew Appel about the shift to at-home consumption. The right moves pre-pandemic ensured that Campbell Soup is well positioned to support multitudes of new cooks with a versatile portfolio and unlimit...

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Grocery Channel Merchandising Through the Pandemic

Grocery Channel Merchandising Through the Pandemic

November 09, 2020

The number of in-store displays has dipped during the pandemic as retailers clear aisles to accommodate safe distancing. IRI’s Bill Ilaria, Principal of In-Store Solutions and Jim Danielson, Consultant, Client Insights, In-Store Solutions Group, discuss how this is impacting t...

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Nutrition in the New Normal

Nutrition in the New Normal

October 27, 2020

COVID-19 has altered how, what and where we eat, with home cooking among the most impacted areas of our lives. Join K2 President Kim Kirchherr and IRI’s own Chris Dubois, head of IRI’s Protein practice, as they discuss how the pandemic has challenged and changed home cooking.

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Beyond Billboards: Connecting with Consumers Out of Home

Beyond Billboards: Connecting with Consumers Out of Home

October 12, 2020

Digital is changing the out-of-home advertising landscape, from first view to in-store activation. Leslie Lee, vice president of marketing for Vistar Media and Shelly Murphy, principal with IRI’s Media Center of Excellence, share measurable strategies for retailers and brands ...

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