IRI Growth Insights Podcasts

For more than 40 years, IRI has been known for its vast data, prescriptive analytics and leading technology.  Now, IRI's Growth Insights podcast series delves into the data to reveal consumer, shopper, and other insights that fuel market changes and growth for those in the CPG, retail, health care and media industries. Join IRI thought leaders, industry partners and guests to learn how opportunities, trends and market disruptions will impact your business.

The Rapid Rise of E-commerce

The Rapid Rise of E-commerce

August 24, 2020

This episode gets REAL from start to finish about everything from unemployment benefits correlating to slower spending; e-comm moving from convenience to necessity in terms of providing for families; to brands needing to work harder and smarter because people aren’t just shopp...

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The Role Women and Girls Play in Marketing and Advertising

The Role Women and Girls Play in Marketing and Advertising

August 19, 2020

Women influence more than 85% of consumer goods purchases, and advertising campaigns that accurately portray women and girls can realize as much as two to five times incremental sales lift. These are just some of the staggering metrics that illustrate how aligning advertising ...

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PepsiCo’s Operational Excellence During COVID-19

PepsiCo’s Operational Excellence During COVID-19

August 17, 2020

PepsiCo’s commitment to operational excellence withstood the rigors of COVID-19 and gave the global food and beverage company an opportunity to test new tools and capabilities. Ram Krishnan, PepsiCo’s global chief commercial officer, shares ways the company is deepening its co...

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The Future of Brands

The Future of Brands

August 16, 2020

CPG brands have been gaining new buyers as most of the food dollar has remained in the home during the COVID-19 pandemic. IRI’s Jennifer Pelino, EVP Omni Channel Media and Nishat Mehta, president of IRI Media, explain why advertising and innovating during the current crisis is...

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The Natural Shopper in a Down Economy

The Natural Shopper in a Down Economy

August 05, 2020

Apply lessons from the Great Recession to win with shoppers in the natural channel. It’s a new era, with new tools, but many of the basics still apply. Join guests Kathryn Peters, executive vice president of strategic initiatives at SPINS, IRI’s partner for tracking the natura...

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