CPG brands have been gaining new buyers as most of the food dollar has remained in the home during the COVID-19 pandemic. IRI’s Jennifer Pelino, EVP Omni Channel Media and Nishat Mehta, president of IRI Media, explain why advertising and innovating during the current crisis is...
Apply lessons from the Great Recession to win with shoppers in the natural channel. It’s a new era, with new tools, but many of the basics still apply. Join guests Kathryn Peters, executive vice president of strategic initiatives at SPINS, IRI’s partner for tracking the natura...
Sustainably marketed products have proven immune to COVID-19. Join Randi Kronthal-Sacco, Senior Scholar, Marketing and Corporate Outreach at New York University’s Stern Center for Sustainable Business and Larry Levin, EVP, Market and Shopper Intelligence at IRI, to learn how s...
There was no pandemic playbook at the outset of COVID-19, so Target Corp. wrote its own. Target Chairman and CEO Brian Cornell speaks with IRI Strategic Analytics President KK Davey about agility, flexibility, the right assortment, and how listening and learning helped the ret...
Stay-at-home directives and outright fear of COVID-19 will have a lasting impact on CPG retail. Learn about the changes occurring in both how and where consumers shop. Guests include IRI’s Sally Lyons Wyatt, EVP and Practice Leader, and Kurian Thomas, Retail COO, North America.
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