E-commerce is a disruption to impulse purchases, most notably the valuable snacking segment, but there are many opportunities to turn purchases into “on demand” ones and build interesting experiences for consumers.
Meet the consumer groups most likely to drive sales of fresh foods. Hint: They’re not who you think they are!
Find out the worst – and completely avoidable! – mistakes made in new product development.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
Copyright 2022 IRI. All Rights Reserved.