Join Jonna Parker, Principal of IRI’s Fresh Center of Excellence and special guest Anne-Marie Roerink President of food retailing research company 210 Analytics for visionary insights into grocery delis and bakeries of the future.
Dairy sales are up considerably as consumers continue to adhere to stay-at-home directives during the COVID-19 pandemic. Is it an even win across the dairy case? Will is last? John Crawford, VP of Client Insights-Dairy at IRI has the answers.
We’re back with Jennifer Pelino, Senior Vice President of Omni Channel Media at IRI to talk through advertisers’ measurement concerns and how important artificial intelligence and machine learning are, right now.
From an explosion in WhatsApp usage to DIY projects, learn how Italians are spending their time in lockdown from Vice President of Analytics and Shopper Behavior Insights at IRI, Livio Martucci from his home office in Milan.
This is episode 2 in the Advertising Through a Pandemic Series with IRI’s SVP, Omni Channel Media, Jennifer Pelino. Learn about why this is not the time to stop advertising.
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