IRI Passport for Fresh Provides Easy-to-Use Insights on Produce Retail Sales and Shoppers

Actionable retail sales information and shopper insights about produce have been elusive – unreliable, not built for the nuances of fresh foods, or not encompassing all items and relevant attributes. Not anymore! Now you can access the produce industry's gold standard for true total retail sales results and shopper behavior insights trusted by all major retailers, industry associations, and suppliers.

IRI Passport for Fresh is the industry's first syndicated solution for perishable items, including meat, produce, deli, bakery, seafood, floral, and snacking. Both fixed-weight and random-weight items can be viewed together for the first time through an easy-to-use, affordable dashboard that gives you a true total department view.


What Can You Do with Passport for Fresh Insights?

  • Understand your current sales trends and discover distribution opportunities
  • See the products driving growth and decline
  • Explore how price and promotion impact performance
  • Demystify who buys your products – and where and how you can unlock more spending, frequency, and households
  • Uncover consumer insights across channels, demographics, and buyer opportunities

Request a Demo

95% of CPG, fresh foods, retail, health and beauty companies in the Fortune 100 work with us. You can, too. Use this form to schedule your IRI Passport for Fresh demo today.

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