IRI Passport for Fresh Provides Easy-to-Use Insights on Produce Retail Sales and Shoppers

Actionable retail sales information and shopper insights about produce have been elusive – unreliable, not built for the nuances of fresh foods, or not encompassing all items and relevant attributes. Not anymore! Now you can access the produce industry's gold standard for true total retail sales results and shopper behavior insights trusted by all major retailers, industry associations, and suppliers.

IRI Passport for Fresh is the industry's first syndicated solution for perishable items, including meat, produce, deli, bakery, seafood, floral, and snacking. Both fixed-weight and random-weight items can be viewed together for the first time through an easy-to-use, affordable dashboard that gives you a true total department view.