Press Releases

IRI Finds Consumers Turn to Private Brands for Better Value, Not Just Better Price

November 05, 2019

IRI Consumer Connect Survey reveals private brand dollar sales grew 3.8% in 2019, twice the rate of national brands

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IRI’s Nishat Mehta to Highlight Impact of Social Campaigns on Sales during ARF Webcast

October 29, 2019

On Oct. 30, IRI’s Nishat Mehta alongside Weber Shandwick’s Danti Chen will participate in the Advertising Research Federation’s webcast, “The Impact of Social Campaigns on Sales and Other Lower- Funnel Metrics.” The event is hosted by the Social Council of the ARF.

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IRI’s David Wyler to Examine the Effects of Transaction Data on OTT Results at ARF OTTxSCIENCE

October 21, 2019

On Oct. 22, IRI’s David Wyler will navigate the ever-expanding over-the-top (OTT) space during his presentation, “Using Transaction Data to Drive Results in OTT.” Marketers and partnering platforms must be strategic in how they use ad-supported content to both target their hig...

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IRI’s Joan Driggs to Analyze the Impact of Cannabinoids on the CPG Industry at Saint Joseph’s University’s Annual Food Industry Summit

October 14, 2019

On Oct. 15, IRI’s Joan Driggs will share consumer sentiment, perceptions and realities and the impact of cannabinoids on the CPG industry during her presentation, “The Budding Opportunity of CPG Cannabis.”

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IRI Offers Simple Steps for Maximizing Customer Lifetime Value, Boosting Enterprise Value

October 09, 2019

Integrated approach to addressing CLV includes methods of improving customer retention, increasing purchase frequency and improving personalization

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IRI Recognized by Gartner as a Representative Vendor in Retail UPPMO

October 07, 2019

IRI is the Representative Vendor Mentioned in Both the ‘Complete UPPMO Solution’ and ‘Data Service Provider’ Categories

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IRI’s Larry Levin to Highlight the Impact of Center Store on Driving C-Store Sales at the 2019 NACS Show

October 01, 2019

On Oct. 3, IRI’s Larry Levin will explore the impact of center store on driving sales in the c-store channel. In this session, attendees will learn about the top-performing brands and manufacturers in the center store. They will also gain new insights about steps retailers can...

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IRI and NYU Stern Center for Sustainable Business Demonstrate the Power of Sustainable Products at Prepared Foods’ New Products Conference

September 30, 2019

On October 1, IRI’s Larry Levin will expand on the impact and importance of driving new sustainable products, alongside NYU Stern Center’s Randi Kronthal-Sacco.

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IRI’s Sam Gagliardi to Discuss Walmart and the Evolving Landscape at Hoboken E^HACKATHON

September 25, 2019

On October 1, IRI’s Sam Gagliardi will take the main stage at Edge by Ascential’s™ E^HACKATHON Hoboken to present his session titled, “Walmart & The Evolving Landscape.” During his session, Gagliardi will deep dive into the shifts in industry trends taking place both in-market...

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IRI’s Chris Costagli to Address Dairy and Consumer Trends at the California Milk Advisory Board’s 2019 Processor Meeting

September 24, 2019

On September 25 and 26, IRI’s Chris Costagli will deep dive into how and where different groups of consumers are shopping for dairy in California during his session titled “Retail Dairy Trends in California and the Hispanic Consumer.”

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IRI’s Mariana Torres-Lastra to Analyze Influencer Marketing Effectiveness at 2019 Mavrck Brand Summit: Creative Unbound

September 24, 2019

On Sept. 26, IRI’s Mariana Torres-Lastra will participate on a panel titled, “Measuring Influencer Marketing Effectiveness for Brand & Business Value” at the 2019 Mavrck Brand Summit: Creative Unbound.

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IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight into Consumer Path to Purchase

September 18, 2019

Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform

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Rick Kash and Dimitri Panayotopoulos Join IRI Board of Directors

September 12, 2019

Veteran Consumer Goods Professionals to Enhance IRI’s Ability to Drive Sustainable Competitive Advantage for Clients

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Newly Enhanced IRI AllScan Convenience Store Tracking Service Offers Most Comprehensive Market Insights in CPG Industry

September 05, 2019

IRI Provides Account-Level Insights for 17 out of top 20 Convenience Store Chains

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IRI Report Shows How CPG Companies Collaborate on Advanced Technology Platforms to Better Serve Customers and Generate Growth

September 04, 2019

IRI Retail Collaborative Gateways Close Gaps Between Retailers and Suppliers to Improve Processes, Reduce Costs and Drive Growth

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IRI Joins Forces with Vistar Media to Measure Sales Lift from Digital Out-of-Home Advertising

August 27, 2019

Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads

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IRI’s Vijoy Gopalakrishnan to Discuss Brand Lift Studies at ARF Leadership Lab

August 13, 2019

On August 14, IRI’s Vijoy Gopalakrishnan will discuss the applicability and pros and cons of randomized control treatments (RCTs) in lift studies.

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IRI to Examine How CPG Companies Are Shaping Acquisition Strategies at GMA Leadership Forum; IRI Also Participating in the Partner Power Connect Program

August 12, 2019

On Aug. 14, IRI will participate in the Partner Power Connect Program, where GMA member companies will have the opportunity to meet one-on-one with various principal and partner-level associate members to understand respective goals and resources to better align capabil...

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IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities 

August 06, 2019

IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities 

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