IRI Provides Account-Level Insights for 17 out of top 20 Convenience Store Chains
IRI Retail Collaborative Gateways Close Gaps Between Retailers and Suppliers to Improve Processes, Reduce Costs and Drive Growth
Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads
On August 14, IRI’s Vijoy Gopalakrishnan will discuss the applicability and pros and cons of randomized control treatments (RCTs) in lift studies.
On Aug. 14, IRI will participate in the Partner Power Connect Program, where GMA member companies will have the opportunity to meet one-on-one with various principal and partner-level associate members to understand respective goals and resources to better align capabil...
IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities
Consumers focused on saving money; non-edible unit sales down, while dollar sales up
New Offering Measures Influencer Marketing Impact on In-Store CPG Retail Sales
Shea Brings More than 25 Years of Growth Strategy Consulting Experience to IRI
Mike Eklund appointed chief financial officer; Evan Swidler to join IRI as chief human resources officer
On July 24, IRI’s Sam Gagliardi will discuss how brands can retain consumers who are exploring new ways to meet their needs and wants. This session will provide key insights into omnichannel consumers, including their behaviors and attitudes, how they are migrating to buying o...
Shopper marketing is changing rampantly, and staying competitive in today’s shifting retail consumer landscape can be challenging. Since disruption is creating more opportunities than challenges, the industry is responding with new approaches to succeed, increase market share ...
According to a new IRI Point of View, “The Psychology of Pricing: Reshaping Your Elasticity Curve,” when thinking about pricing, brands should combine traditional pricing best practices with product development and marketing initiatives in order to adjust shoppers’ perceived v...
Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data
Groundbreaking study in partnership with ANA’s SeeHer concludes that closing the gender gap in advertising is good for business
Experts to Share Insights across Multiple Forums on Artificial Intelligence, Gender Equality, Big Data and Marketing, and Media Effectiveness
Edibles’ Inflation Softened in Q1 2019; Interest in Sustainable and Plant-Based Products Continues to Grow
Combines BDS Analytics’ Cannabis Retail Data and Cannabinoid Expertise with IRI’s Leading Technology to Enable Access to Cannabis Data and Insights on a Best-in-Class Analytics Platform
New capability helps CPG manufacturers and retailers track growth and opportunities, leveraging thousands of new product and label attributes within the IRI Liquid Data platform
On May 22, IRI’s Jennifer Pelino will present individually and with a panel of women industry leaders on the researcher’s role within organizations and best methods for recruiting, hiring and structuring strong teams in their event, titled, “The New Researcher: What skills you...
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
Copyright 2022 IRI. All Rights Reserved.