July 08, 2019
Shopper marketing is changing rampantly, and staying competitive in today’s shifting retail consumer landscape can be challenging. Since disruption is creating more opportunities than challenges, the industry is responding with new approaches to succeed, increase market share ...
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June 26, 2019
According to a new IRI Point of View, “The Psychology of Pricing: Reshaping Your Elasticity Curve,” when thinking about pricing, brands should combine traditional pricing best practices with product development and marketing initiatives in order to adjust shoppers’ perceived v...
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June 18, 2019
Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data
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June 17, 2019
Groundbreaking study in partnership with ANA’s SeeHer concludes that closing the gender gap in advertising is good for business
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June 17, 2019
Experts to Share Insights across Multiple Forums on Artificial Intelligence, Gender Equality, Big Data and Marketing, and Media Effectiveness
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June 04, 2019
Edibles’ Inflation Softened in Q1 2019; Interest in Sustainable and Plant-Based Products Continues to Grow
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May 29, 2019
Combines BDS Analytics’ Cannabis Retail Data and Cannabinoid Expertise with IRI’s Leading Technology to Enable Access to Cannabis Data and Insights on a Best-in-Class Analytics Platform
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May 28, 2019
New capability helps CPG manufacturers and retailers track growth and opportunities, leveraging thousands of new product and label attributes within the IRI Liquid Data platform
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May 21, 2019
On May 22, IRI’s Jennifer Pelino will present individually and with a panel of women industry leaders on the researcher’s role within organizations and best methods for recruiting, hiring and structuring strong teams in their event, titled, “The New Researcher: What skills you...
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May 20, 2019
On May 21, IRI’s Sally Lyons Wyatt will share the latest trends in snacks and how retailers can leverage consumer snacking habits to grow their bottom line during her session, “State of the Industry – Snack: Snacks Rule Center Store.” On May 22, IRI’s Larry Levin will provide ...
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May 14, 2019
On May 16, IRI’s Robert I. Tomei and Larry Levin will share insights into consumers’ evolving purchasing patterns on the Summit’s transparency track during their session titled, “New Product Innovation: Creating Success in a Shifting Consumer Landscape.”
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May 08, 2019
New Report Offers Food for Thought on CPG Innovation; Smaller Brands Account for Half of New Product Launches; Beauty Outpaces Other Non-food Categories
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May 01, 2019
5-hour ENERGY shots influencer campaign’s return on ad spend is more than six times higher than average social media food campaigns
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April 23, 2019
Expands IRI’s Expansive Portfolio of Solutions for Real-Time Measurement of Ongoing Campaigns
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April 08, 2019
During his session titled, “Uncovering Hidden Gems of Gens,” IRI’s Chris von der Linden will present research on what drives different generations within the grocery store, their unique shopping behaviors and the implications of these insights for manufacturers and retailers a...
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April 08, 2019
On April 8, IRI’s Kathleen Kemmet will discuss why store brands are outpacing the growth of national brands, particularly across health and beauty categories, during her session titled “Store Brands Trends & Opportunities.”
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April 04, 2019
Trax, the leading provider of computer vision solutions for retail, and IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, have formed an alliance that provides consumer packaged goods manufacturers with greater insights for be...
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March 28, 2019
IRI National Consumer Panel survey results quantify direct and indirect savings, driven by access to self-treatment and substitution of OTC products for prescription drugs
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March 25, 2019
CPG companies know that U.S. consumers’ eating preferences cross a wide spectrum. Understanding the factors that drive these variances is the key to innovating product lines and capturing more “share of stomach.”
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