June 11, 2018
AUDIENCExSCIENCE will address the most critical measurement issues today.
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June 06, 2018
IRI Digs Deeper into New Product Pacesetters and Reveals Most Successful New Product Launches for Hispanics; Top New Brands Bring Nature, Diversity and Excitement for Hispanic Shoppers
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May 23, 2018
Independent Research Firm Cites IRI for Strong Technology Foundation, Impressive Data Assets and Industry Expertise
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May 22, 2018
Consumers Carry Conservative Spending Habits Into Q1 2018; CPG Industry Begins New Year With Low-Level Growth
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May 21, 2018
IRI’s Sally Lyons Wyatt and Larry Levin will discuss the latest buying and consumption trends within the confectionary and snacking industries during their session, titled “State of the Market,” at the 2018 Sweets & Snacks Expo in Chicago.
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May 10, 2018
Two-day program will teach executives how to leverage pricing analytics to better understand consumers and drive profitable growth
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May 08, 2018
Focus on Ranking Metrics of Critical Trade and Merchandising Activities to Maximize Program Impact and ROI
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April 18, 2018
IRI’s Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions
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April 18, 2018
IRI’s Generational Study Uncovers Keys to Understanding and Designing Personalized Marketing Strategies That Win with Gen Z Shoppers
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April 17, 2018
Third in a Series of Market Shift Studies Assists Retailers and Manufacturers in Adapting to Changes in the Retail Landscape
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April 17, 2018
New Joint White Paper Details Case Study, Explores Benefit of Layering Purchase and Location Data for Driving Sales, Measuring Lift and Proving Value of Sponsorships
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April 17, 2018
Integration Combines Superior, Household-Level Purchase Data with Cutting-Edge Advanced TV Attribution Insights
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April 16, 2018
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, and Omnicom Media Group, the media services division of global advertising, marketing and corporate communications company Omnicom Group Inc.
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April 16, 2018
Small Companies Now Account for One-Quarter of New Product Pacesetter Dollar Sales; Innovation Trends Heavily Influenced by Millennials
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April 11, 2018
Keynote Speakers Include Executives from Kroger, Constellation Brands and More
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April 10, 2018
Keynote Speakers Include Executives from Albertsons, Skinnygirl, Clorox and More
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April 09, 2018
On April 10, IRI’s Sharat Mathur will present a session at SAS Global Forum. During his session, “New Frontiers in Pricing Analytics,” Mathur will provide insights into the state of play in pricing and promotion analytics, with a specific focus on the CPG industry.
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March 29, 2018
Introduces Share of Wallet and Consumer Sentiment Strategies to Maximize Share
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March 28, 2018
New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users
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March 15, 2018
On March 19, IRI’s consumer and shopper expert, Robert I. Tomei, will discuss consumer-first retail experiences during the panel “Retail Reinvention: Making the Customer Hero” at the 2018 WMU Food Marketing Conference.
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