December 06, 2018
IRI’s Andrew Appel, MachineVantage’s A.K. Pradeep and Unilever’s Stan Sthanunathan Co-Author New Book That Arms Business Leaders With Road Map to Unlock Increased Revenues and Market Share
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December 05, 2018
Product innovation in the consumer packaged goods industry has become increasingly more challenging due to the ever-changing needs and wants of consumers, the impact of e-commerce on product assortment and pricing, and the success of smaller companies, which has leveled the pl...
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December 04, 2018
New Mountain Capital (“New Mountain”) and Vestar Capital Partners (“Vestar”) announced today that they have closed the transaction through which Vestar will lead a new investment in Information Resources, Inc. (“IRI”).
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November 27, 2018
IRI and Geoscape Acculturation Audiences blend IRI’s purchase behavior data and Geoscape’s multicultural segmentation
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November 15, 2018
Transaction Supports Next Phase of IRI’s Growth, Fueling Further Innovation and Capabilities Expansion
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November 12, 2018
IRI’s KK Davey and Nagi Jonnalagadda will present “Can AI/ML Address Forecasting Challenges in the Dynamic World of CPG and Retail?” at the ARF FORECASTxSCIENCE conference.
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November 08, 2018
Millennials Struggling and Purchasing Private Labels to Save Money; Private Label Dollar Sales Up in 2018
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November 07, 2018
The latest IRI® Point of View, “Taking Charge: Consumers Grabbing Hold of Their Health and Wellness Drives $450 Billion Opportunity,” shares how consumer trends are currently impacting the CPG industry and what retailers and manufacturers need to do to win in this market.
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November 05, 2018
During Cynopsis’ Measurement & Data Boot Camp, IRI’s Harvey Goldhersz and Mindshare’s Ikechi Okoronkwo will present “Managing & Reporting on Campaign Success.”
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October 30, 2018
Brings Together IRI’s Audience Solutions for Maximum Precision and Scale
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October 24, 2018
To stay ahead of the curve, IRI’s Sally Lyons Wyatt will share retail-based consumer and shopper sales trends, identify outperforming segments and uncover vulnerabilities during her “State of the Industry” presentation.
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October 17, 2018
The latest IRI® Point of View, “The Next Frontier: Leveraging Artificial Intelligence and Unstructured Metrics to Identify CPG Growth Pockets and Outperforming Brands,” identifies how to gain an edge by identifying where to play.
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October 09, 2018
Continued Evolution of Existing E-Market Insights Platform Enables Unmatched Accuracy and Granularity of E-Commerce Activity in the CPG Industry
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October 03, 2018
Powered by the industry’s largest set of loyalty card data, IRI will enable accurate and granular understanding of YouTube advertising’s impact on sales
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October 02, 2018
New study proves higher Gender Equality Measure programs are better for advertisers
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September 27, 2018
On Tuesday, Oct. 2, IRI’s Larry Levin and Idahoan Foods’ Drew Facer will present a session titled, “Drive Growth in a Changing, Challenging Market: Idahoan's Secrets to Success,” at Prepared Foods’ New Products Conference.
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September 24, 2018
During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company.
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September 17, 2018
IRI® today announced significant enhancements to its next generation consumer and shopper insights solution, IRI Shopper Loyalty™, which now covers more channels, geographies and retailers.
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September 11, 2018
On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location and CPG: Turning Real-World Insights into Sales” at Local Search Association’s 2018 Place Conference in New York City.
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September 05, 2018
IRI’s Mike Ellgass will present “Unlocking Omnichannel Growth with Unified Marketing Effectiveness” during the Advertising Research Foundation’s SHOPPERxSCIENCE conference.
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