October 03, 2018
Powered by the industry’s largest set of loyalty card data, IRI will enable accurate and granular understanding of YouTube advertising’s impact on sales
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October 02, 2018
New study proves higher Gender Equality Measure programs are better for advertisers
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September 27, 2018
On Tuesday, Oct. 2, IRI’s Larry Levin and Idahoan Foods’ Drew Facer will present a session titled, “Drive Growth in a Changing, Challenging Market: Idahoan's Secrets to Success,” at Prepared Foods’ New Products Conference.
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September 24, 2018
During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company.
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September 17, 2018
IRI® today announced significant enhancements to its next generation consumer and shopper insights solution, IRI Shopper Loyalty™, which now covers more channels, geographies and retailers.
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September 11, 2018
On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location and CPG: Turning Real-World Insights into Sales” at Local Search Association’s 2018 Place Conference in New York City.
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September 05, 2018
IRI’s Mike Ellgass will present “Unlocking Omnichannel Growth with Unified Marketing Effectiveness” during the Advertising Research Foundation’s SHOPPERxSCIENCE conference.
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September 04, 2018
Former chief data officer and CEO of GroupM Analytics has more than two decades of experience in media and data analytics
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August 28, 2018
Innovative solution grants clients direct access to IRI Verified Audiences via de-identified frequent shopper program data assets derived from over 350 million national shopper loyalty cards
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August 07, 2018
Deal integrates One Click Retail’s SKU-level Amazon sales data with IRI Liquid Data technology platform to provide a more complete view of online and in-store purchases
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July 26, 2018
Combining Cross-Channel Solution with Multi-Touch Attribution Offers Deep Online and Offline Insight at an Unprecedented Low Cost
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July 24, 2018
Consumers are focused on saving money; non-edible sales struggled more than CPG industry as a whole in Q2 2018
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July 18, 2018
IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent
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July 11, 2018
FMI and IRI Launch the First Half of a Four-Part Series Examining Consumer and Business Insights in Private Brands
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July 09, 2018
Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set
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June 27, 2018
IRI Accelerates Innovator Leadership Position in Media
Provides Unprecedented Access to Real-Time Analysis and Optimization to Personalize Consumer Marketing and Then Measure Effectiveness of Advertising Spend on Sales
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June 26, 2018
New Capability Further Expands IRI’s Leading Technical Innovation Position with Greater Extensibility of Liquid Data
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June 19, 2018
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced partnerships with SPINS®, PlaceIQ and Geoscape®, a Claritas company, to develop and deploy new audience solutions for IRI Verified Audiences™, which provides CP...
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June 18, 2018
IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, today announced new, innovative audience solutions for IRI Verified Audiences to improve how CPG manufacturers and retailers reach their consumers.
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June 14, 2018
According to BCG and IRI Research, a Data-Driven Approach Is Paramount, and Scale Is Not the Competitive Advantage It Used to Be
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