October 30, 2018
Brings Together IRI’s Audience Solutions for Maximum Precision and Scale
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October 24, 2018
To stay ahead of the curve, IRI’s Sally Lyons Wyatt will share retail-based consumer and shopper sales trends, identify outperforming segments and uncover vulnerabilities during her “State of the Industry” presentation.
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October 17, 2018
The latest IRI® Point of View, “The Next Frontier: Leveraging Artificial Intelligence and Unstructured Metrics to Identify CPG Growth Pockets and Outperforming Brands,” identifies how to gain an edge by identifying where to play.
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October 09, 2018
Continued Evolution of Existing E-Market Insights Platform Enables Unmatched Accuracy and Granularity of E-Commerce Activity in the CPG Industry
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October 03, 2018
Powered by the industry’s largest set of loyalty card data, IRI will enable accurate and granular understanding of YouTube advertising’s impact on sales
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October 02, 2018
New study proves higher Gender Equality Measure programs are better for advertisers
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September 27, 2018
On Tuesday, Oct. 2, IRI’s Larry Levin and Idahoan Foods’ Drew Facer will present a session titled, “Drive Growth in a Changing, Challenging Market: Idahoan's Secrets to Success,” at Prepared Foods’ New Products Conference.
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September 24, 2018
During Advertising Week 2018, IRI’s Jennifer Pelino will present, “Watch #SeeHer Drive Kellogg’s Sales,” alongside the #SeeHer Cofounder and the Kellogg Company.
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September 17, 2018
IRI® today announced significant enhancements to its next generation consumer and shopper insights solution, IRI Shopper Loyalty™, which now covers more channels, geographies and retailers.
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September 11, 2018
On Thursday, Sept. 13, IRI’s Jennifer Pelino and PlaceIQ’s Duncan McCall will present a session on “Location and CPG: Turning Real-World Insights into Sales” at Local Search Association’s 2018 Place Conference in New York City.
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September 05, 2018
IRI’s Mike Ellgass will present “Unlocking Omnichannel Growth with Unified Marketing Effectiveness” during the Advertising Research Foundation’s SHOPPERxSCIENCE conference.
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September 04, 2018
Former chief data officer and CEO of GroupM Analytics has more than two decades of experience in media and data analytics
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August 28, 2018
Innovative solution grants clients direct access to IRI Verified Audiences via de-identified frequent shopper program data assets derived from over 350 million national shopper loyalty cards
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August 07, 2018
Deal integrates One Click Retail’s SKU-level Amazon sales data with IRI Liquid Data technology platform to provide a more complete view of online and in-store purchases
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July 26, 2018
Combining Cross-Channel Solution with Multi-Touch Attribution Offers Deep Online and Offline Insight at an Unprecedented Low Cost
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July 24, 2018
Consumers are focused on saving money; non-edible sales struggled more than CPG industry as a whole in Q2 2018
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July 18, 2018
IRI to Provide Marketing Mix Analysis Solutions That Boost Return-on-Marketing Investment by as Much as 12 Percent
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July 11, 2018
FMI and IRI Launch the First Half of a Four-Part Series Examining Consumer and Business Insights in Private Brands
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July 09, 2018
Adding Floral Data to Existing Fresh Perimeter Departments Expands IRI’s First-to-Market Fixed and Random-Weight Data Set
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June 27, 2018
IRI Accelerates Innovator Leadership Position in Media
Provides Unprecedented Access to Real-Time Analysis and Optimization to Personalize Consumer Marketing and Then Measure Effectiveness of Advertising Spend on Sales
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