October 29, 2019
On Oct. 30, IRI’s Nishat Mehta alongside Weber Shandwick’s Danti Chen will participate in the Advertising Research Federation’s webcast, “The Impact of Social Campaigns on Sales and Other Lower- Funnel Metrics.” The event is hosted by the Social Council of the ARF.
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October 21, 2019
On Oct. 22, IRI’s David Wyler will navigate the ever-expanding over-the-top (OTT) space during his presentation, “Using Transaction Data to Drive Results in OTT.” Marketers and partnering platforms must be strategic in how they use ad-supported content to both target their hig...
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October 14, 2019
On Oct. 15, IRI’s Joan Driggs will share consumer sentiment, perceptions and realities and the impact of cannabinoids on the CPG industry during her presentation, “The Budding Opportunity of CPG Cannabis.”
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October 09, 2019
Integrated approach to addressing CLV includes methods of improving customer retention, increasing purchase frequency and improving personalization
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October 07, 2019
IRI is the Representative Vendor Mentioned in Both the ‘Complete UPPMO Solution’ and ‘Data Service Provider’ Categories
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October 01, 2019
On Oct. 3, IRI’s Larry Levin will explore the impact of center store on driving sales in the c-store channel. In this session, attendees will learn about the top-performing brands and manufacturers in the center store. They will also gain new insights about steps retailers can...
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September 30, 2019
On October 1, IRI’s Larry Levin will expand on the impact and importance of driving new sustainable products, alongside NYU Stern Center’s Randi Kronthal-Sacco.
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September 25, 2019
On October 1, IRI’s Sam Gagliardi will take the main stage at Edge by Ascential’s™ E^HACKATHON Hoboken to present his session titled, “Walmart & The Evolving Landscape.” During his session, Gagliardi will deep dive into the shifts in industry trends taking place both in-market...
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September 24, 2019
On September 25 and 26, IRI’s Chris Costagli will deep dive into how and where different groups of consumers are shopping for dairy in California during his session titled “Retail Dairy Trends in California and the Hispanic Consumer.”
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September 24, 2019
On Sept. 26, IRI’s Mariana Torres-Lastra will participate on a panel titled, “Measuring Influencer Marketing Effectiveness for Brand & Business Value” at the 2019 Mavrck Brand Summit: Creative Unbound.
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September 18, 2019
Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform
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September 12, 2019
Veteran Consumer Goods Professionals to Enhance IRI’s Ability to Drive Sustainable Competitive Advantage for Clients
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September 05, 2019
IRI Provides Account-Level Insights for 17 out of top 20 Convenience Store Chains
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September 04, 2019
IRI Retail Collaborative Gateways Close Gaps Between Retailers and Suppliers to Improve Processes, Reduce Costs and Drive Growth
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August 27, 2019
Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads
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August 13, 2019
On August 14, IRI’s Vijoy Gopalakrishnan will discuss the applicability and pros and cons of randomized control treatments (RCTs) in lift studies.
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August 12, 2019
On Aug. 14, IRI will participate in the Partner Power Connect
Program, where GMA member companies will have the opportunity to
meet one-on-one with various principal and partner-level associate
members to understand respective goals and resources to better align
capabil...
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August 06, 2019
IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities
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July 31, 2019
Consumers focused on saving money; non-edible unit sales down, while dollar sales up
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