September 12, 2019
Veteran Consumer Goods Professionals to Enhance IRI’s Ability to Drive Sustainable Competitive Advantage for Clients
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September 05, 2019
IRI Provides Account-Level Insights for 17 out of top 20 Convenience Store Chains
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September 04, 2019
IRI Retail Collaborative Gateways Close Gaps Between Retailers and Suppliers to Improve Processes, Reduce Costs and Drive Growth
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August 27, 2019
Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads
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August 13, 2019
On August 14, IRI’s Vijoy Gopalakrishnan will discuss the applicability and pros and cons of randomized control treatments (RCTs) in lift studies.
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August 12, 2019
On Aug. 14, IRI will participate in the Partner Power Connect
Program, where GMA member companies will have the opportunity to
meet one-on-one with various principal and partner-level associate
members to understand respective goals and resources to better align
capabil...
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August 06, 2019
IRI and Ogury Expand Relationship to Strengthen Analytics Capabilities
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July 31, 2019
Consumers focused on saving money; non-edible unit sales down, while dollar sales up
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July 30, 2019
New Offering Measures Influencer Marketing Impact on In-Store CPG Retail Sales
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July 25, 2019
Shea Brings More than 25 Years of Growth Strategy Consulting Experience to IRI
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July 24, 2019
Mike Eklund appointed chief financial officer; Evan Swidler to join IRI as chief human resources officer
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July 22, 2019
On July 24, IRI’s Sam Gagliardi will discuss how brands can retain consumers who are exploring new ways to meet their needs and wants. This session will provide key insights into omnichannel consumers, including their behaviors and attitudes, how they are migrating to buying o...
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July 08, 2019
Shopper marketing is changing rampantly, and staying competitive in today’s shifting retail consumer landscape can be challenging. Since disruption is creating more opportunities than challenges, the industry is responding with new approaches to succeed, increase market share ...
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June 26, 2019
According to a new IRI Point of View, “The Psychology of Pricing: Reshaping Your Elasticity Curve,” when thinking about pricing, brands should combine traditional pricing best practices with product development and marketing initiatives in order to adjust shoppers’ perceived v...
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June 18, 2019
Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data
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June 17, 2019
Groundbreaking study in partnership with ANA’s SeeHer concludes that closing the gender gap in advertising is good for business
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June 17, 2019
Experts to Share Insights across Multiple Forums on Artificial Intelligence, Gender Equality, Big Data and Marketing, and Media Effectiveness
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June 04, 2019
Edibles’ Inflation Softened in Q1 2019; Interest in Sustainable and Plant-Based Products Continues to Grow
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May 29, 2019
Combines BDS Analytics’ Cannabis Retail Data and Cannabinoid Expertise with IRI’s Leading Technology to Enable Access to Cannabis Data and Insights on a Best-in-Class Analytics Platform
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May 28, 2019
New capability helps CPG manufacturers and retailers track growth and opportunities, leveraging thousands of new product and label attributes within the IRI Liquid Data platform
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