February 05, 2019
IRI Consumer Connect Survey Reveals Consumer Confidence Remains Favorable, with Millennials and Generation X Struggling the Most; 64 Percent of Omnichannel Growth Due to E-Commerce
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January 30, 2019
Unique Location Solution Provides More Accurate and Comprehensive Understanding of Consumption Behavior in Bars and Restaurants Nationwide
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January 23, 2019
During Food Marketing Institute’s Midwinter Executive Conference, IRI’s Nishat Mehta will speak on personalized offline marketing strategies, and Sally Lyons Wyatt and Jonna Parker will speak on consumers’ fresh food eating and shopping habits.
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January 09, 2019
Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS
Campaign Conversion Feed Shown to Increase Sales Lift 4x the Average Lift of Previous Digital Campaigns
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January 08, 2019
AI-Driven Optimization Solution Helps Retailers Capture Incremental Sales, Improve In-Store Execution and Enhance Customer Experience
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December 06, 2018
IRI’s Andrew Appel, MachineVantage’s A.K. Pradeep and Unilever’s Stan Sthanunathan Co-Author New Book That Arms Business Leaders With Road Map to Unlock Increased Revenues and Market Share
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December 05, 2018
Product innovation in the consumer packaged goods industry has become increasingly more challenging due to the ever-changing needs and wants of consumers, the impact of e-commerce on product assortment and pricing, and the success of smaller companies, which has leveled the pl...
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December 04, 2018
New Mountain Capital (“New Mountain”) and Vestar Capital Partners (“Vestar”) announced today that they have closed the transaction through which Vestar will lead a new investment in Information Resources, Inc. (“IRI”).
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November 27, 2018
IRI and Geoscape Acculturation Audiences blend IRI’s purchase behavior data and Geoscape’s multicultural segmentation
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November 15, 2018
Transaction Supports Next Phase of IRI’s Growth, Fueling Further Innovation and Capabilities Expansion
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November 12, 2018
IRI’s KK Davey and Nagi Jonnalagadda will present “Can AI/ML Address Forecasting Challenges in the Dynamic World of CPG and Retail?” at the ARF FORECASTxSCIENCE conference.
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November 08, 2018
Millennials Struggling and Purchasing Private Labels to Save Money; Private Label Dollar Sales Up in 2018
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November 07, 2018
The latest IRI® Point of View, “Taking Charge: Consumers Grabbing Hold of Their Health and Wellness Drives $450 Billion Opportunity,” shares how consumer trends are currently impacting the CPG industry and what retailers and manufacturers need to do to win in this market.
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November 05, 2018
During Cynopsis’ Measurement & Data Boot Camp, IRI’s Harvey Goldhersz and Mindshare’s Ikechi Okoronkwo will present “Managing & Reporting on Campaign Success.”
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October 30, 2018
Brings Together IRI’s Audience Solutions for Maximum Precision and Scale
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October 24, 2018
To stay ahead of the curve, IRI’s Sally Lyons Wyatt will share retail-based consumer and shopper sales trends, identify outperforming segments and uncover vulnerabilities during her “State of the Industry” presentation.
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October 17, 2018
The latest IRI® Point of View, “The Next Frontier: Leveraging Artificial Intelligence and Unstructured Metrics to Identify CPG Growth Pockets and Outperforming Brands,” identifies how to gain an edge by identifying where to play.
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October 09, 2018
Continued Evolution of Existing E-Market Insights Platform Enables Unmatched Accuracy and Granularity of E-Commerce Activity in the CPG Industry
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October 03, 2018
Powered by the industry’s largest set of loyalty card data, IRI will enable accurate and granular understanding of YouTube advertising’s impact on sales
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October 02, 2018
New study proves higher Gender Equality Measure programs are better for advertisers
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