Press Releases

IRI Releases the IRI CPG Supply Index

May 18, 2020

Latest Innovation Within IRI’s COVID-19-Related Offerings Measures Product Supply Levels Both in Absolute Terms and Relative to Pre-COVID Levels

IRI Launches IRI CPG Inflation Tracker to Track Price Changes Amid COVID-19 and Beyond

May 07, 2020

New Online Tool Expands IRI’s Proprietary Offerings to Help Companies Navigate the Volatile CPG Landscape

Winning the Battle for Consumer Packaged Goods Sales

May 05, 2020

Annual BCG/IRI Study Highlights Role of Acquisition, Innovation, Surgical Pricing, eCommerce, and Consumer-Trend Fulfillment in Fueling Short- to Mid-Term Growth

Newly Launched IRI CPG Demand Index Tracks Consumer Product Demand in Wake of Covid-19 Crisis

April 27, 2020

IRI CPG Demand Index Expands Suite of New IRI Resources, Analyses and Thought Leadership Reports to Help CPG Manufacturers and Retailers Understand and Navigate Product Demand, Supply Chain Opportunities and Shopper Behavioral Shifts Amid COVID-19

Pharmavite Partners with IRI to Expand Consumer Insights Capabilities

March 04, 2020

Pharmavite, a leader in the health and wellness industry, has named IRI® as its preferred market and consumer insights partner. Pharmavite, the makers of Nature Made® vitamins, joins the growing list of companies utilizing IRI’s advanced analytics and modeling solutions to dri...

IRI’s Larry Levin to Debut New Data on CBD Sales and Discuss Navigating Center Store Merchandising During Three Sessions at Convenience Retailing University

February 14, 2020

On Feb. 18, IRI’s Larry Levin and BDS Analytics’ Jessica Lukas will share how the convenience channel is doing among the leading retailer outlets capitalizing on the burgeoning CBD market and its opportune position to drive trips and dollars!

Ad-ID, ARF, CIMM, IRI, and Kantar Launch Ad Metadata Initiative

February 06, 2020

The initiative seeks to standardize campaign data formats for easy interpretation, seamless interoperability, and improved cross-platform measurement across the advertising ecosystem

IRI’s Chris DuBois to Navigate Current and Future U.S. Consumer Poultry Purchasing Trends at the Feed Strategy Conference

January 28, 2020

On Jan. 29, IRI’s Chris DuBois will navigate the current and future U.S. consumer poultry purchasing trends as they relate to antibiotic-free production, slow-growth trends boilers and feeding specifications during his presentation, What’s in the Cart? A Look at Consumer Poult...

IRI Finds Consumers are Prioritizing Convenience and Value in Their Shopping Experiences

January 27, 2020

IRI’s Q4 2019 Consumer Connect Survey Finds Shoppers Increasingly Turning to Dollar and E-Commerce Channels

IRI to Spotlight Emerging Consumer Trends in the Grocery Industry at FMI Midwinter Executive Conference

January 23, 2020

During the FMI Midwinter Executive Conference, IRI’s Larry Levin and Tim Grzebinski will discuss the emerging plant-based market, including cannabis, and its impact on CPG during their session titled “From CBD to Alternative Proteins: What Do Emerging Consumer Trends Mean fo...

IRI’s Joan Driggs to Analyze the Impact of Technology on CPG at The Hatchery’s What’s Driving the Decade Networking Event

January 22, 2020

On Jan. 23, IRI’s Joan Driggs will analyze the impact of technology on the CPG industry during her presentation, “Grounded in Technology.” The session will focus on 2020 CPG and retail trends, including what consumers are purchasing, the ways in which they purchase these produ...

IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

January 07, 2020

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence™ firm and IBM Watson Developer Partner, today announced an upfront to launch a first-to-market pr...

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

January 06, 2020

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data

IRI Joins Marketing Mix Modeling Program on Facebook

January 02, 2020

IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights

Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

December 10, 2019

Joint solution enables highly predictive, deeper understanding of ‘the why behind the buy’

IRI’s Jennifer Pelino to Identify Industry Trends for Career Success at ARF’s Women in Analytics

December 02, 2019

On Dec. 3, IRI’s Jennifer Pelino will participate in an educational session on the methodology behind using AI for efficient and effective data management in everyday operations in her discussion “Workplace: Integrating AI into everyday work life, data literacy and a flexible ...

IRI’s Robert Sanders to Dissect Today’s U.S. Supplement Market at the Council for Responsible Nutrition’s Annual Conference

November 07, 2019

On Nov. 8, IRI’s Robert Sanders will analyze IRI’s assessment of today’s U.S. supplement market across all sales channels, with an emphasis on consumer needs and a look to the future, during his presentation, “Supplement Users vs. Non-Users: What Do We Know?”