IRI and PIM Brands, Inc. will continue to deepen their strategic partnership focused on driving success using insight from IRI’s full suite of solutions.
IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform.
IRI and Profitero, a leading global e-commerce intelligence platform, today announced they will be enabling clients to measure and optimize CPG digital shelf presence based on actual item-level sales.
IRI and The NPD Group today announced the signing of a definitive agreement through which IRI and NPD will merge, creating a leading global technology, analytics and data provider.
Spring holidays will be back in 2022. Consumers will host or attend larger gatherings this spring holiday season, especially households with children, but know they will spend more due to inflation and will be looking for deals, according to new Spring Holidays 2022 research.
Ventura Foods unlocks category and brand growth by leveraging the IRI Assortment Optimization Engine.
Ulta Beauty, the largest U.S. beauty retailer, will leverage IRI data and analytics to elevate its retail strategies and optimize shoppers' experiences.
IRI® today released findings from its 2021 GEM® Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media.
The report reveals the biggest growth companies for 2021 and how they won by embracing accelerating and sustaining trends such as self-care, convenient and fresh foods, targeted indulgences and household cleaning products.
Forrester’s new Q1 2022 report on marketing measurement and optimization solutions will help you understand the current state of the industry, including why IRI has been named a “Leader” in its evaluation.
Misty Muscatel Davis joins IRI as global chief marketing officer, today. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth.
The new gateway creates a best-in-class program to help AWG’s vendor partners and members collaborate seamlessly.
HRB Brands LLC is utilizing IRI’s deep category segmentation and demographic profiles to guide its path forward for both its legacy brands and newly acquired personal care brands.
IRI today announced the launch of the new On-Premise Decision Suite, which is the first-to-market POS-based projected tracking service for the on-premise marketplace, which allows for trending with data going back to Q1 2019.
Amobee today announced an expansion of its partnership with IRI to enhance and further optimize Amobee's Propensity Scoring (APS) product.
IRI data shows record-breaking turkey sales in October.
The latest Thanksgiving data shows consumers are planning ahead, more than ever, by shopping early for key items.
IRI analysis finds in-stock rates of the top 25 Thanksgiving-related product categories vary across markets.
IRI released new data on availability of a basket of five Thanksgiving-related grocery categories across stores nationally.
Nonni’s Foods, North America's leading artisan baker, has selected IRI as its market measurement and consumer insights partner.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
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