Press Releases

Accurately Portraying Diverse Women and Girls Delivers Significant Sales Lift for Brands, IRI and SeeHer Extended Study Shows

February 23, 2022

IRI® today released findings from its 2021 GEM® Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media.

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IRI and Boston Consulting Group Announce 2021 U.S. CPG Growth Leaders

February 16, 2022

The report reveals the biggest growth companies for 2021 and how they won by embracing accelerating and sustaining trends such as self-care, convenient and fresh foods, targeted indulgences and household cleaning products.

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IRI Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

February 04, 2022

Forrester’s new Q1 2022 report on marketing measurement and optimization solutions will help you understand the current state of the industry, including why IRI has been named a “Leader” in its evaluation.

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Misty Muscatel Davis Joins IRI as Global Chief Marketing Officer

February 01, 2022

Misty Muscatel Davis joins IRI as global chief marketing officer, today. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth.

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Associated Wholesale Grocers and IRI Partner to Launch AWG Partner Gateway

January 31, 2022

The new gateway creates a best-in-class program to help AWG’s vendor partners and members collaborate seamlessly.

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IRI and HRB Brands Partner to Drive Category Growth

December 15, 2021

HRB Brands LLC is utilizing IRI’s deep category segmentation and demographic profiles to guide its path forward for both its legacy brands and newly acquired personal care brands.

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IRI’s On-Premise Decision Suite Reveals Restaurant and Bar Volatility Continues Due to COVID-19

December 14, 2021

IRI today announced the launch of the new On-Premise Decision Suite, which is the first-to-market POS-based projected tracking service for the on-premise marketplace, which allows for trending with data going back to Q1 2019.

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Amobee and IRI Partner to Bring Propensity Scoring to CPG Advertisers and Enable Increased Efficiency Through Bid Decisioning Optimization

December 13, 2021

Amobee today announced an expansion of its partnership with IRI to enhance and further optimize Amobee's Propensity Scoring (APS) product.

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IRI Provides New Data on Thanksgiving Turkey Supply, Sales and Pricing

November 18, 2021

IRI data shows record-breaking turkey sales in October.

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IRI Releases Latest Data on Thanksgiving Shopping Trends

November 10, 2021

The latest Thanksgiving data shows consumers are planning ahead, more than ever, by shopping early for key items.

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IRI Releases New Grocery Trends Data Ahead of Thanksgiving Holiday

October 27, 2021

IRI analysis finds in-stock rates of the top 25 Thanksgiving-related product categories vary across markets.

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IRI Releases Data Detailing Availability of Key Grocery Products Ahead of Thanksgiving Holiday

October 21, 2021

IRI released new data on availability of a basket of five Thanksgiving-related grocery categories across stores nationally.

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Nonni’s Foods Selects IRI as New Insights Partner

October 13, 2021

Nonni’s Foods, North America's leading artisan baker, has selected IRI as its market measurement and consumer insights partner.

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Euan Jarvie Joins IRI as President, EMEA

October 12, 2021

IRI® today announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately.

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Casey's and IRI Expand Partnership and Launch New Collaboration Portal for Casey's Merchants and Suppliers

October 06, 2021

Casey's, a leading convenience store chain in the United States, and IRI today announced they are expanding their point-of-sale data sharing partnership.

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Research from NYU Stern Center for Sustainable Business and IRI Highlights the Permanence of Sustainability-Marketed Products

September 28, 2021

The NYU Stern Center for Sustainable Business and IRI partnered to expand on research from the 2021 Sustainable Market Share Index™, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods.

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IRI and Nissin Foods Partner to Drive Growth Through Innovation and Premiumization

September 15, 2021

Nissin sees dollar sales and purchase frequency increase three- and six-times faster than the category, respectively.

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IRI and Banyan Partner to Unlock New Opportunities for Retailers and Consumers

September 14, 2021

IRI and Banyan announced a new partnership that will provide IRI’s retailer clients with a more holistic view of consumer shopping habits and opportunities to generate new revenue streams while giving consumers greater visibility into their spending.

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IRI Thought Leaders to Discuss New Trends and Research at Several Upcoming Industry Events

September 09, 2021

IRI thought leaders will participate in five events throughout September.

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IRI Announces the Next Evolution of its Partner Ecosystem with the Launch of IRI Marketplace

August 04, 2021

IRI Marketplace brings together your entire network of data and technology partners in one place.

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