January 07, 2020
IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence™ firm and IBM Watson Developer Partner, today announced an upfront to launch a first-to-market pr...
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January 06, 2020
Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data
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January 02, 2020
IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights
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December 10, 2019
Joint solution enables highly predictive, deeper understanding of ‘the why behind the buy’
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December 02, 2019
On Dec. 3, IRI’s Jennifer Pelino will participate in an educational session on the methodology behind using AI for efficient and effective data management in everyday operations in her discussion “Workplace: Integrating AI into everyday work life, data literacy and a flexible ...
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November 07, 2019
On Nov. 8, IRI’s Robert Sanders will analyze IRI’s assessment of today’s U.S. supplement market across all sales channels, with an emphasis on consumer needs and a look to the future, during his presentation, “Supplement Users vs. Non-Users: What Do We Know?”
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November 07, 2019
FMI and IRI Cap Off Research Series on the Power of Private Brands, Revealing Profitable Insights
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November 06, 2019
Provides First Offering of Cannabis Dispensary Data in a Syndicated Environment
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November 05, 2019
IRI Consumer Connect Survey reveals private brand dollar sales grew 3.8% in 2019, twice the rate of national brands
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October 29, 2019
On Oct. 30, IRI’s Nishat Mehta alongside Weber Shandwick’s Danti Chen will participate in the Advertising Research Federation’s webcast, “The Impact of Social Campaigns on Sales and Other Lower- Funnel Metrics.” The event is hosted by the Social Council of the ARF.
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October 21, 2019
On Oct. 22, IRI’s David Wyler will navigate the ever-expanding over-the-top (OTT) space during his presentation, “Using Transaction Data to Drive Results in OTT.” Marketers and partnering platforms must be strategic in how they use ad-supported content to both target their hig...
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October 14, 2019
On Oct. 15, IRI’s Joan Driggs will share consumer sentiment, perceptions and realities and the impact of cannabinoids on the CPG industry during her presentation, “The Budding Opportunity of CPG Cannabis.”
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October 09, 2019
Integrated approach to addressing CLV includes methods of improving customer retention, increasing purchase frequency and improving personalization
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October 07, 2019
IRI is the Representative Vendor Mentioned in Both the ‘Complete UPPMO Solution’ and ‘Data Service Provider’ Categories
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October 01, 2019
On Oct. 3, IRI’s Larry Levin will explore the impact of center store on driving sales in the c-store channel. In this session, attendees will learn about the top-performing brands and manufacturers in the center store. They will also gain new insights about steps retailers can...
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September 30, 2019
On October 1, IRI’s Larry Levin will expand on the impact and importance of driving new sustainable products, alongside NYU Stern Center’s Randi Kronthal-Sacco.
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September 25, 2019
On October 1, IRI’s Sam Gagliardi will take the main stage at Edge by Ascential’s™ E^HACKATHON Hoboken to present his session titled, “Walmart & The Evolving Landscape.” During his session, Gagliardi will deep dive into the shifts in industry trends taking place both in-market...
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September 24, 2019
On September 25 and 26, IRI’s Chris Costagli will deep dive into how and where different groups of consumers are shopping for dairy in California during his session titled “Retail Dairy Trends in California and the Hispanic Consumer.”
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September 24, 2019
On Sept. 26, IRI’s Mariana Torres-Lastra will participate on a panel titled, “Measuring Influencer Marketing Effectiveness for Brand & Business Value” at the 2019 Mavrck Brand Summit: Creative Unbound.
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