May 05, 2020
Annual BCG/IRI Study Highlights Role of Acquisition, Innovation, Surgical Pricing, eCommerce, and Consumer-Trend Fulfillment in Fueling Short- to Mid-Term Growth
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April 27, 2020
IRI CPG Demand Index Expands Suite of New IRI Resources, Analyses and Thought Leadership Reports to Help CPG Manufacturers and Retailers Understand and Navigate Product Demand, Supply Chain Opportunities and Shopper Behavioral Shifts Amid COVID-19
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March 04, 2020
Pharmavite, a leader in the health and wellness industry, has named IRI® as its preferred market and consumer insights partner. Pharmavite, the makers of Nature Made® vitamins, joins the growing list of companies utilizing IRI’s advanced analytics and modeling solutions to dri...
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February 14, 2020
On Feb. 18, IRI’s Larry Levin and BDS Analytics’ Jessica Lukas will share how the convenience channel is doing among the leading retailer outlets capitalizing on the burgeoning CBD market and its opportune position to drive trips and dollars!
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February 06, 2020
The initiative seeks to standardize campaign data formats for easy interpretation, seamless interoperability, and improved cross-platform measurement across the advertising ecosystem
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January 28, 2020
On Jan. 29, IRI’s Chris DuBois will navigate the current and future U.S. consumer poultry purchasing trends as they relate to antibiotic-free production, slow-growth trends boilers and feeding specifications during his presentation, What’s in the Cart? A Look at Consumer Poult...
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January 27, 2020
IRI’s Q4 2019 Consumer Connect Survey Finds Shoppers Increasingly Turning to Dollar and E-Commerce Channels
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January 23, 2020
During the FMI Midwinter Executive Conference, IRI’s Larry Levin and
Tim Grzebinski will discuss the emerging plant-based market, including cannabis, and its impact on CPG during their session titled “From CBD to Alternative Proteins: What Do Emerging Consumer Trends Mean fo...
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January 22, 2020
On Jan. 23, IRI’s Joan Driggs will analyze the impact of technology on the CPG industry during her presentation, “Grounded in Technology.” The session will focus on 2020 CPG and retail trends, including what consumers are purchasing, the ways in which they purchase these produ...
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January 07, 2020
IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence™ firm and IBM Watson Developer Partner, today announced an upfront to launch a first-to-market pr...
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January 06, 2020
Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data
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January 02, 2020
IRI to Provide Marketing Mix Modeling Solutions with Improved Data Granularity and More Seamless Access to Insights
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December 10, 2019
Joint solution enables highly predictive, deeper understanding of ‘the why behind the buy’
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December 02, 2019
On Dec. 3, IRI’s Jennifer Pelino will participate in an educational session on the methodology behind using AI for efficient and effective data management in everyday operations in her discussion “Workplace: Integrating AI into everyday work life, data literacy and a flexible ...
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November 07, 2019
On Nov. 8, IRI’s Robert Sanders will analyze IRI’s assessment of today’s U.S. supplement market across all sales channels, with an emphasis on consumer needs and a look to the future, during his presentation, “Supplement Users vs. Non-Users: What Do We Know?”
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November 07, 2019
FMI and IRI Cap Off Research Series on the Power of Private Brands, Revealing Profitable Insights
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November 06, 2019
Provides First Offering of Cannabis Dispensary Data in a Syndicated Environment
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November 05, 2019
IRI Consumer Connect Survey reveals private brand dollar sales grew 3.8% in 2019, twice the rate of national brands
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October 29, 2019
On Oct. 30, IRI’s Nishat Mehta alongside Weber Shandwick’s Danti Chen will participate in the Advertising Research Federation’s webcast, “The Impact of Social Campaigns on Sales and Other Lower- Funnel Metrics.” The event is hosted by the Social Council of the ARF.
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October 21, 2019
On Oct. 22, IRI’s David Wyler will navigate the ever-expanding over-the-top (OTT) space during his presentation, “Using Transaction Data to Drive Results in OTT.” Marketers and partnering platforms must be strategic in how they use ad-supported content to both target their hig...
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