IRI® today released findings from its 2021 GEM® Lift Study in partnership with SeeHer, the largest global movement for accurate representation of women and girls in advertising and media.
The report reveals the biggest growth companies for 2021 and how they won by embracing accelerating and sustaining trends such as self-care, convenient and fresh foods, targeted indulgences and household cleaning products.
Forrester’s new Q1 2022 report on marketing measurement and optimization solutions will help you understand the current state of the industry, including why IRI has been named a “Leader” in its evaluation.
Misty Muscatel Davis joins IRI as global chief marketing officer, today. In her new role, Davis will drive marketing and sales initiatives in alignment with IRI’s growth strategies with the goal of accelerating demand, awareness and ecosystem growth.
The new gateway creates a best-in-class program to help AWG’s vendor partners and members collaborate seamlessly.
HRB Brands LLC is utilizing IRI’s deep category segmentation and demographic profiles to guide its path forward for both its legacy brands and newly acquired personal care brands.
IRI today announced the launch of the new On-Premise Decision Suite, which is the first-to-market POS-based projected tracking service for the on-premise marketplace, which allows for trending with data going back to Q1 2019.
Amobee today announced an expansion of its partnership with IRI to enhance and further optimize Amobee's Propensity Scoring (APS) product.
IRI data shows record-breaking turkey sales in October.
The latest Thanksgiving data shows consumers are planning ahead, more than ever, by shopping early for key items.
IRI analysis finds in-stock rates of the top 25 Thanksgiving-related product categories vary across markets.
IRI released new data on availability of a basket of five Thanksgiving-related grocery categories across stores nationally.
Nonni’s Foods, North America's leading artisan baker, has selected IRI as its market measurement and consumer insights partner.
IRI® today announced that Euan Jarvie will join IRI as president of the Europe, Middle East and Africa region, effective immediately.
Casey's, a leading convenience store chain in the United States, and IRI today announced they are expanding their point-of-sale data sharing partnership.
The NYU Stern Center for Sustainable Business and IRI partnered to expand on research from the 2021 Sustainable Market Share Index™, an annual report examining consumer purchases of sustainability-marketed consumer packaged goods.
Nissin sees dollar sales and purchase frequency increase three- and six-times faster than the category, respectively.
IRI and Banyan announced a new partnership that will provide IRI’s retailer clients with a more holistic view of consumer shopping habits and opportunities to generate new revenue streams while giving consumers greater visibility into their spending.
IRI thought leaders will participate in five events throughout September.
IRI Marketplace brings together your entire network of data and technology partners in one place.
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
Copyright 2022 IRI. All Rights Reserved.