Alliance Provides Brands and Agencies with Enhanced Targeting, Analytics, Foot Traffic Measurement, Insights into Consumer Behavior Fueled by Fusing Location and CPG Purchase Data
IRI’s Brian Reed and SPINS’ Kathryn Peters will present at the BevNET Live Winter 2015 conference in a lecture titled, “Mainstreaming Health & Wellness: Winners & Losers.” During the presentation, Reed and Peters will discuss the current trends of health and wellness drinks an...
During the TV of Tomorrow conference, IRI’s Srishti Gupta will discuss big data and the new forms of television advertising in a panel titled, “Big Data and the Advertising of Tomorrow.” Joining Gupta will be Videology’s Tim Castree, Nielsen eXelate’s Damian Garbaccio, DISH Ne...
Shopper Sentiment Dips Again in Q3 2015 and Dampens Spending on Holiday Celebrations
Ineffective Merchandising Programs Are Leaving Substantial Sums of Money on the Table across CPG Aisles; New Pricing and Promotion Strategies Needed to Drive Growth
During ad:tech New York, IRI’s Aman Nanda will discuss single source attribution models in a breakout session titled “The Last of the Last Click Attribution,” alongside Mindshare’s George Musi, 84.51°’s Justin Petty, and American Express’s Clayton Ruebensaal. In addition to th...
IRI’s Robert I. Tomei will discuss the impact of millennials in today’s marketplace in a presentation titled, “The New Shopper Journey: Unique Millennial Segments,” at New York University’s annual Big Data Conference, hosted at the Stern School of Business.
IRI™, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that 1 million of Research Now’s consumer panelists have been appended with IRI ProScores™ for a broadly expanded capability to ...
IRI to Discuss the Changing Shopper at California Milk Advisory Board Annual Processor Meetings
IRI’s Larry Levin and Steve Collins to Discuss New Shopper Trends at Two Upcoming Conferences
IRI’s Andrew Appel to Discuss the Future of Advertising at 2015 Financial Times Future of Marketing Summit
IRI and Rentrak Expand Alliance to Broaden TV Data Insights Offerings
Gigwalk and IRI Join Forces to Deliver New Level of Retail Intelligence for CPG Brands
IRI Beer Expert Provides 2015 Mid-Year Results on Beer Category and Craft Beer Segment
IRI Announces IRI On-Premise Advantage™, New Solution Results from Alliance with GuestMetrics
IRI’s Sally Lyons Wyatt and Sandy Krueger Discuss the State of the Industry in Snack Food and Wholesale Bakery Webinar
IRI to Discuss the Impact of Population Shifts on Retail and CPG at the 2015 NACDS Total Store Expo
IRI, Georgia-Pacific and The Family Room to Discuss the Evolution of the Millennial Path to Purchase at the GMA Leadership Forum
IRI’s Tomei and Wydra Shed Light on Millennials’ Shopping Behavior at ARF Shopper Insights Forum
Marketers Must Move Past Simplistic Generalizations of Millennials and Understand Their Unique Qualities to Capture Growing Purchasing Power of Rapidly Emerging Consumer Segment
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