Press Releases

IRI's  Eric Anderson to Discuss Cross-Platform Ad Campaigns at TV of Tomorrow Show

June 06, 2016

IRI®’s Eric Anderson will present “Engaging the Distracted Viewer (I): Planning, Managing and Measuring Cross-Platform Ad Campaigns” with a panel of experts at the TV of Tomorrow Show.

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IRI President and CEO Andrew Appel to Discuss Methods of Monetizing Mobile Technology at 2016 Milken Institute Global Conference

May 02, 2016

IRI® President and CEO Andrew Appel will join top leaders from Shop Direct, Facebook, GGV Capital and Zillow Group in a panel discussion to dissect the way mobile technology changes consumer behavior and unearth the growth opportunities that this technology presents.

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Healthy Snacks and Protein-Rich Products Power Strongest Growth in Packaged Food and Beverage Sales in Four Years

April 20, 2016

US sales of consumer packaged goods rose 3.1% in 2015, and small and midsize health-oriented companies such as Quest Nutrition, Fairlife, and Bai rank among the strongest performers, according to new BCG and IRI® research

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IRI Strengthens Integrated E-Commerce Solution Suite with New Measurement and Insight Capabilities

April 19, 2016

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of the latest product in its e-commerce suite, IRI’s proprietary e-commerce measurement and tracking service, E-Marke...

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New IRI Consumer Connect Survey Finds Shoppers Feeling Optimistic About Personal Finances and Willing to Splurge

April 18, 2016

IRI Rolls Out New Consumer Connect Survey to Keep Finger on Pulse of Shoppers' Financial Outlooks and Purchasing Behaviors

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IRI to Offer Liquid Data Private Cloud Solutions Hosted on Microsoft Azure

April 18, 2016

IRI, the global leader in innovative solutions and services for CPG, retail, media and health care companies, today announced that it has aligned with Microsoft Corp. to host IRI Liquid Data™, the CPG and retail industry’s leading big data analytics platform, on the Microsoft ...

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Nation's Top CPG and Retail Leaders Reveal How to Uncover and Harness New Insights at 2016 IRI Growth Summit

April 06, 2016

The 2016 IRI Growth Summit returns for its 13th year, Monday, April 18, through Wednesday, April 20, at the Gaylord National Resort & Convention Center in National Harbor, Maryland.

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IRI’s Jamil Satchu to Discuss Benefits of Precise and Strategic Demand Due Diligence During Capital Roundtable Keynote

March 29, 2016

During his keynote presentation at Capital Roundtable’s Private Equity Investing in Food & Nutrition Companies conference, “Drive Better Acquisition Decisions with More Precise Due Diligence,” IRI’s Jamil Satchu will explore the key demand-side challenges that private equity i...

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New IRI Lift Solution for Adobe Optimizes Ad Campaigns and Maximizes Sales Lift

March 28, 2016

IRI Teams Up with Adobe to Roll Out New IRI Lift for Adobe, the Industry’s Most Accurate In-Flight Advertising Measurement Solution

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IRI Introduces IRI Lift, a Next-Generation Solution for Measuring True Impact of Advertising on Sales

March 28, 2016

IRI Lift Ties Media Exposures to Actual Offline Purchases, Optimizes In-Flight Media Measurement and Increases ROAS

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IRI Beer Expert Provides 2015 Year-End Results on Beer Category and Craft Beer Segment

March 01, 2016

IRI’s beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during 2015 in his presentation, “2015 Beer Category and Craft Segment Review,” during the Brewers Association Power Hour interactive teleconference.

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IRI’s Robert Konkos and Kantar Shopcom’s Mark Drapala to Hold Fireside Chat Regarding New Joint Targeting and Measurement Solutions at LiveRamp’s RampUp 2016 Conference

February 19, 2016

IRI’s Robert Konkos and Kantar Shopcom’s Mark Drapala will host a fireside chat at the RampUp 2016 Conference in San Francisco.

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IRI’s Larry Levin and Chris DuBois to Discuss Meat and Poultry Market Strategy for Millennials at the Annual Meat Conference 2016

February 18, 2016

IRI’s Larry Levin and Chris DuBois will debunk unfounded myths associated with millennials, outline the six segments of millennial consumers that IRI has identified, and home in on which of these segments are most heavily involved in purchasing and consuming meat and poultry.

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IRI’s New E-Commerce Service Arms CPG Industry with New Insights to Drive Growth Through Omnichannel Strategies

February 11, 2016

CPG Manufacturers and Retailers Gain New Growth Opportunities Through Deeper Knowledge of Shoppers’ E-Commerce Behavior and New Omnichannel Shopper Journeys

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IRI and Columbia Center for Pricing and Revenue Management Present Pricing Analytics Program

February 09, 2016

Executives learn to leverage pricing analytics to drive profitable growth

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IRI Details America’s Favorite Foods for the Super Bowl: Dips, Chips and Beer

February 02, 2016

Research Reveals Product Category Sales Most Impacted by the Big Game

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Yieldbot and IRI Form Alliance to Help Brands Extend Measurement of In-Store Sales to Digital Advertising

January 27, 2016

Alliance will provide link to how publisher first-party data around real-time consumer media consumption can be attributed to in-store sales

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New IRI Report Finds CPG Industry Struggled in 2015 and Makes Predictions for Growth in 2016

January 26, 2016

Top Trends for 2016 Include Keeping Pulse on Ethnic Diversity, Harnessing Insights on How Consumers Are Shopping Online and Focusing on Quality Versus Quantity of Marketing Messages

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IRI and FMI Unveil Top Five Trends in Fresh Foods at FMI Midwinter and Launch Educational Webinar Series

January 19, 2016

Consumers’ shopping and eating patterns are changing, and they are shopping the perimeter of the store for fresh products like never before.

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IRI Expands Retail Leadership Team, Appoints David Hoodis as President, Americas Retail

January 14, 2016

Hoodis Brings More Than 20 Years of Retail Leadership Experience in Strategy, Consumer Marketing, Technology, E-Commerce, Operations and Business Development

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