August 13, 2015
IRI, Georgia-Pacific and The Family Room to Discuss the Evolution of the Millennial Path to Purchase at the GMA Leadership Forum
August 03, 2015
IRI’s Tomei and Wydra Shed Light on Millennials’ Shopping Behavior at ARF Shopper Insights Forum
July 28, 2015
Marketers Must Move Past Simplistic Generalizations of Millennials and Understand Their Unique Qualities to Capture Growing Purchasing Power of Rapidly Emerging Consumer Segment
July 21, 2015
Typical Shopper Sentiment Decline in Q2 Follows Surge of Optimism in Q1
July 09, 2015
In their keynote address, “How Millennials Are Changing the Meat Case: What to Expect as Millennials Mature,” IRI’s John Crawford and Chris DuBois will discuss why millennials matter and reveal the marketing myths surrounding them. In addition, they will home in on millennials...
June 29, 2015
IRI Joins Forces with Return Path to Offer CPG Companies E-commerce Receipt and Transaction Data
June 17, 2015
IRI and GuestMetrics today announced they have increased their data collection from restaurants and bars by 50 percent for a total of more than 15,000 on-premise locations. IRI and GuestMetrics offer the most comprehensive view of the shopper, with POS data now being gathered ...
June 02, 2015
In their BevNET Live Summer 2015 panel, “How Brands Accelerate,” IRI’s Larry Levin along with SPINS’ Kathryn Peters will discuss how natural and specialty beverage manufacturers can expand into larger-scale retailers without losing brand authenticity.
June 01, 2015
In her presentation, “How America Eats: Consumer Eating Trends Driving Industry Growth,” Lyons Wyatt will cover IRI’s most recent consumer insights research on eating and shopping behaviors, with a particular focus on how the changing U.S. consumer landscape is impacting what ...
May 19, 2015
In their Oracle Data Cloud Summit panel, “Knowing More: What Consumers Say,” IRI’s Srishti Gupta, along with David Berkowitz from MRY; James Borow from SHIFT; and moderator Susan Etlinger from Altimeter, will discuss how the unique insights fully integrated big data reveals ca...