Press Releases

IRI Joins Forces With Experian to Help Brands Identify Most Valuable Purchasers

March 13, 2017

Collaboration Creates Better Match Rates for Marketers and Enables Them to Deliver Highly Personalized Messages

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Meeting US Consumers’ Desire for Both Nutrition and Indulgence Helped CPG Leaders Grow in a Sluggish 2016

March 06, 2017

US consumer packaged goods sales rose just 1.4%, but some companies outperformed by targeting convenient, health-minded foods and beverages, as well as sweets and alcohol, according to BCG and IRI research

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IRI Explores Confectionary Trends During the National Confectionary Association’s 2017 State of the Industry

March 02, 2017

IRI’s Sally Lyons Wyatt and Larry Levin will present the latest candy and snacks insights during the annual NCA State of the Industry.

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IRI Recognized as Best Demand Data Analytics Provider by Consumer Goods Technology Magazine

March 01, 2017

Readers’ Choice Survey Marks Fourth Time IRI is Ranked as No. 1 Demand Data Analytics Provider

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IRI Expert Provides 2016 Year-End Results on Beer Category and Craft Beer Segment

February 28, 2017

IRI’s beverage alcohol expert, Dan Wandel, will examine how the beer category and craft segment performed during 2016 in his presentation, “Turn the Page,” during the Brewers Association Power Hour interactive teleconference. 

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IRI and Simulmedia Form Strategic Alliance to Target IRI ProScores™ Segments Through TV Advertising

February 16, 2017

Clorox Will Be First Brand to Activate IRI ProScores on TV, Making It Easier to Reach Likely Purchasers Quickly and at Scale

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IRI’s Larry Levin and Steve Ramsey to Discuss the Impact of Organic and Antibiotic-Free Positioning on Total Store Sales at the 2017 Annual Meat Conference

February 15, 2017

Workshop session titled “The Impact of Organic and Antibiotic-Free Positioning on Total Store Sales,”

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IRI Consumer Connect Survey Finds Shoppers Feeling Optimistic About Personal Finances for 2017

February 08, 2017

Optimistic Consumers Willing to Spend More for CPG Products with Right Bells and Whistles

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IRI Shows How to Win CPG Zero-Sum Game by Uncovering Hidden Growth Pockets

February 07, 2017

IRI’s Approach to Developing a Robust Demand Portfolio Strategy Provides a Sustainable Competitive Advantage

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IRI and FMI Reveal 2017 Top Trends in Fresh Foods at FMI Midwinter; Educational Webinar Series to Continue

January 25, 2017

IRI® is teaming up with FMI and the FMI Fresh Executive Committee for the second year in a row to highlight 2017’s top trends in fresh foods at the FMI Midwinter Executive Conference

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New IRI Report Helps CPGs Gain Digital Edge by Bridging Gap between Online and In-store Sales

January 24, 2017

Digital Will Influence 77 Percent of all Retail Sales in 2017

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IRI’s Patrick Sinclair to Join Panel at TechStars IoT Day in New York

January 12, 2017

IRI’s Patrick Sinclair will join technology, media and industry visionaries at TechStars IoT Day on Jan. 12 in New York City. Sinclair will be participating in the panel “Revitalizing Retail and Supply Chain” with other top industry leaders.

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IRI Announces Next Generation Purchase-Based Targeting Capabilities With IRI Verified Audiences

January 11, 2017

Breakthrough Purchase-Based Targeting to Maximize Precision and Relevancy

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Sobeys Inc. Chooses IRI as Its New Analytics Partner

January 10, 2017

IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today it has entered into a long-term strategic relationship with Sobeys Inc.

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IRI Launches Revenue Growth Management Suite for Mid-Market CPG Companies

December 15, 2016

Suite of Integrated Solutions Helps Identify Revenue Management Opportunities and Drive Revenue and Profit Growth

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IRI and Turner Find ROI Growth Potential for CPG Brands in a More Balanced Approach Between Promotion and Media Advertising

December 13, 2016

A study reveals that a 10 percent shift in spend from promotions to media will increase marketing ROI by 10 to 25 percent.

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New IRI Study Reveals Cross-Generational Interest in Adult Beverages

December 06, 2016

As U.S. Consumer Base Diversifies, So Does Interest Within Alcoholic Beverage Landscape

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IRI and Clavis Insight Join Forces to Deliver Most Comprehensive E-commerce Measurement and Insights Solution

December 05, 2016

E-Market Insights – Private Cloud™ Solutions Will Deliver In-Depth E-commerce and In-Store Cause and Effect Analytics to Maximize CPG Marketers’ Sales and Growth Strategies

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IRI and Costco Wholesale Announce Launch of Costco CRX Australia

November 30, 2016

Enhanced Data and Technology Offerings Enable Category Performance Benchmarking, Real-Time Sales Tracking and Complete Supply Chain Management to Vendors

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IRI Enhances Consumer and Shopper Segmentation Solution in Alliance with Survey Sampling International

November 29, 2016

IRI Enhances Consumer and Shopper Segmentation Solution in Alliance with Survey Sampling International

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