CPG Brands That Position Their Products around the Attributes Sought by Shoppers Can Extend Their Appeal to Multiple Demographics and Gain Real Advantage as a Result
Key Insights on New Shopper Population Find Social Media and In-Store Experience Are More Influential than Ever
Offers access to online point-of-sale data from leading retailers to deliver more granular insights into purchase behavior
IRI President and CEO Andrew Appel will join BMO Capital Markets, Dan Salmon for a fireside chat followed by an audience Q&A. During the session, they will discuss emerging trends in the rapidly evolving big data and analytics marketplace as well as competitive growth strategi...
n, “Owned Media: The Powerful Marketing Lever Your Business Is Overlooking,” will highlight key learnings on how to set up programs for success, as well as describing the specific ways in which one brand has harnessed the power of member data, online and offline, as a lever to...
Boots UK announces today that it has partnered with IRI to develop and operate a range of world-class customer insight tools for its product brands*.
This one-day conference creates a forum for a wide range of companies involved with fresh products, including importers/exporters, retailers, growers-shippers, logistics companies and government officials.
Consumers continue to look across retailers and aisles for deals; non-edible sales struggled more than CPG industry as a whole in Q2 2017
Deep-Dive Assessment of Retail Channel Performance Reveals Pockets of Growth
IRI Continues to Solidify Its Track Record as the Preferred Partner of Leading CPG Companies
IRI®, a global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today that it has reached a long-term agreement with Southeastern Grocers (SEG) to leverage analytics to better serve its existing custo...
IRI’s Robert I. Tomei and Larry Levin will speak at an executive breakfast session at ARF’s regional conference, The Untethered Shopper: Technology Unleashes “Bricks & Clicks & Swipes & Voice,” on July 19, 2017, in Bentonville, Arkansas.
IRI Solidifies Its Track Record as the Preferred Partner of Leading CPG Companies
Combination of In-store Purchase Data and More than 20 Unique Data Assets with Location-based Insights Empowers IRI Brand and Agency Clients with a Holistic View of the Customer Journey
IRI Lift for Pinterest Solution Will Provide the Most Accurate, Real-Time Advertising Measurement Results; Enables Marketers to Measure Pinterest’s Impact Across Entire Path to Purchase
IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced that CROSSMARK, Inc.
Mehta Brings 20 Years of Media and Personalization Experience Helping Companies Understand and Use the “New World of Data” to Drive Improved Marketing ROI and Enhanced Customer Relationships
IRI’s momentum as CPG retail industry’s strategic collaboration partner of choice continues
IRI President and CEO Andrew Appel and Bhanu Bhardwaj will present at the ARF 2017 Audience Measurement Conference from June 12 to June 13, 2017. Appel will present a talk titled “Deterministic vs. Probabilistic Audience Data,” where he will discuss the certainty that separate...
IRI today announced that a new survey revealed click-and-collect shopping programs, where shoppers can place orders online and pick up their items at a nearby retail location, are a core driver of growth in e-commerce purchases of consumer packaged goods (CPG).
95% of CPG, retail, and health and beauty companies in the Fortune 100 work with us.
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